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Matt Richardson - BSc (Hons) Sports Coaching

Matt Richardson - BSc (Hons) Sports Coaching


Matt Richardson - BSc (Hons) Sports Coaching

Area Manager (Leeds) - Little Sport Coaching

Matt Richardson could be described as a sports fanatic, having played and taught sport all his life. As a mature student, a degree in Sports Coaching from Leeds Beckett seemed the obvious choice and has been fundamental to his current role as Area Manager (Leeds) at Little Sports Coaching (LSC).

LSC was founded in 2006 with a mission to develop children’s sporting abilities right through from 18 months to 18 years old, before, during and after school, as well as weekends and during the school holidays. The business now works with over 160 primary and nursery schools and sees close to 35,000 children each week offering coaching across different sports.

At the tender age of 17 Matt travelled to New Zealand, and over nine years became a professional polo player both there and in the UK. Following this, Matt set up his own business in the industry which involved teaching and coaching polo.

Deciding to return to the UK, Matt signed up to the Royal Marines, but was unfortunately medically discharged due to a knee injury. It was at this point that he started to consider a return to education. He explains: “I left education with minimal GCSEs and A-Levels and hadn’t been in education for 12 years since. It was a scary thought, but it was something I wanted to do and I had a lot to prove.

“I found the breadth of understanding around the course, plus the culture and opportunities at Leeds Beckett particularly attractive. I also can’t praise the lecturers enough, they were open, easy to talk to and always went above and beyond, which, ultimately, inspired me to work hard and succeed.”

The Sports Coaching degree helped Matt to develop a number of skills which he now regularly uses in his role as Area Manager at Little Sports Coaching. “University equipped me with vital skills such as planning, understanding individuals, and learning how to manage teams. These tools are key when it comes to understanding children but also understanding people in business.

“My role is extremely varied and no two days are ever the same. Some days I may be coaching and visiting schools, or teaching the Tiny Tots or Mini Soccer programmes, and other days I might be forming new contacts in the Leeds and Yorkshire area, focusing on B2B marketing, reporting to the board and finding new opportunities and contacts for Little Sports Coaching.

Matt also leads the ‘ExerScience’ programme with Little Sports Coaching; an innovative primary school scheme focused on the most deprived areas to encourage parents and children to combine healthy eating and sport. The programme challenges the myth that families can’t eat healthily and exercise on a fixed-budget.

When it comes to speaking about his time at Leeds Beckett University, Matt couldn’t be more enthusiastic, and truly believes that the challenging yet fun nature of the course was a solid grounding.

He elaborates: “Achieving a first class honours degree was an immensely proud moment. If I could give one piece of advice to potential students, it would be to put the effort in and you’ll definitely reap the rewards. Use your tutors’ time wisely and ask questions; this was a game changer for me!

“I’m lucky enough to now be in a fantastic role with Little Sports Coaching where I have the freedom to really make a difference, both for the children in our care and for the company as a whole. I’m looking forward to an exciting future.”