Why did you choose to study here?

I came to pursue a double Masters degree, combining studies here with work completed at the Hanze University of Applied Sciences in the Netherlands. I feel that my time spent at university helped shape my perspective on global jobs, a field I was naturally interested in considering my background.

Can you tell us a bit about your achievements?

I was born in Brazil and I have been splitting my time between Brazil, France, the UK and the Netherlands since 2000. After I graduated in 2013, I worked on intercultural inductions, training the CEO of Heineken EMEA about Brazilian culture before I was transferred to Brazil. I was also involved in the Geert Hofstede Consortium in promoting the Master in International Communication (MIC) internationally as their Ambassador. I also held a position in media relations and was the Regional Representative for Brazil at the World Communication Forum (WCF).

In July 2014, I joined UBM, a leading global B2B trade exhibitions organiser, as its Community Manager. In November 2015, I was promoted to Global PR & Media Relations Manager, overseeing corporate communications and strategic partnerships for a portfolio of 11 events held in 11 different countries. I continue to be associated with the WCF as its Ambassador for Brazil and the Netherlands. Recently, I joined the Executive Board of the World Communication Forum Association (Davos, Switzerland), which consider ‘Communication’ as one of the key drivers for humanity’s development.

What would you say has been the highlight of your career so far?

As a student, I was one of 55 students selected out of more than 3,000 applications to participate in the NRG Battle: World Edition, part of the World Gas Conference that took place in Kuala Lumpur, Malaysia, in 2012. I look upon this career highlight proudly, particularly due to the fact that many of the unsuccessful applications came from such world-renowned academic institutions as Harvard, Cambridge, Stanford, MIT and Oxford.

I have helped secure many partners for Brazil here, through generating an outreach of around 500,000 through the Brazilian direct media partners. I built from scratch a network of partners for WCF in Brazil – which included top marcom media outlets, education institutions, PR associations and Governmental bodies.

Where are you working at the moment?

I live in Amsterdam, where I work as a global PR & media relations manager. I blog about PR/comms/culture and provide consultancy on intercultural communications, stakeholder engagement and digital communications to companies around the world.