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Tourism Events and Hospitality

The Centre

Leeds Beckett University's International Centre for Events, Tourism and Hospitality has a strong track record in leading research, consultancy projects and professional education.

We have provided consultancy and advice to the public and private sector both nationally and internationally, in the following specialist areas:

  • Corporate Social Responsibility (CSR)
  • Sustainability for Tourism, Hospitality and Event Industries
  • Impact Evaluations for Festivals and Events
  • Economic Impact Assessment of Events
  • International Consultancy on Adaptive Re-use of Historic Buildings for Tourism Purposes
  • Events Management
  • Feasibility Studies
  • Heritage Evaluations and Advisory Support
  • Public Policy Development, Implementation and Evaluation
  • Marketing Strategy Evaluation and Development
  • Social Media Development
  • Strategic Planning and Management
  • Evaluation of Training Impact
  • Innovation and Product Development
  • Training Needs Analysis and Programme Development

Our University is proud to have strong links with some of the most influential professional associations in the UK relating to events, tourism and hospitality. These include, The Association of British Professional Conference Organisers (ABPCO), The British Institute of Inn keeping (BII), The Institute of Hospitality, The Institute of Travel and Tourism (ITT), Society of Independent Brewers (SIBA) and Meeting Professionals International (MPI).

Our Clients

Recent clients include:

  • Meeting Professionals International (MPI) Foundation
  • Rugby Football League
  • Betty's and Taylor's group
  • Shoreditch Trust
  • Visit Blackpool
  • West Yorkshire Lifelong Learning Network
  • Glendale Gateway Trust
  • European Commission- DG Enterprise
  • Economic and Social Research Council (ESRC)
  • World Bank
  • United Nations Environmental Programme
  • Wetherspoons
  • The Travel Foundation
  • Faroese Government
  • Yorkshire Wildlife Trust
  • VisitEngland, VisitWales, Failte Ireland and Northern Ireland Tourist Board
  • Economic and Social Research Council (ESRC)

View a list of projects that we have been involved in.

Examples of what has been done:

  • The Glendale Gateway Trust
    The team supported a cycle tourism development project to develop market towns across Northumberland, as 'cycle hubs'. The Leeds Beckett University consultants were involved in researching, planning and testing a range of routes radiating out from the two towns of Wooler and Haltwhistle. Other activities included capacity building with local businesses, preparing detailed route maps and leading a widespread PR and marketing campaign designed to get publicity for the routes.
  • Scottish Fisheries Museum
    Consultants from the University supported the museum's management team and trustees, to prepare a business plan for the period 2011 – 2015, drawing from their extensive expertise in the tourism sector. The business plan identified key business objectives; reviewed the revenue and income implications associated with meeting these objectives and; established key performance indicators against which progress can be monitored.
  • A group of event companies which became The Yorkshire Events Network
    Leeds Beckett University consultants worked with a group of independent event companies to enhance their capacity, networks and business strategy. With funding from the ERDF, the consultants assessed the events market and competitiveness of the region in the events field and using our experience and expertise, recommended the independent companies collaborate to form a regional network. The Yorkshire Events Network project helped to encourage local economic regeneration as well as encouraging inward investment. The Network is now a sustainable enterprise with improved connections between businesses and graduate-led new business start-ups.

If you have a specific project you would like to discuss or, for general information about our consultancy services please contact our University Enterprise Office on 0113 81 21904.