Twitter has become a staple part of students celebrating their success. But it's not only smiling selfies; students are contacting universities through social media platforms to confirm or win their place on a course.
And it’s not just Twitter that’s popular. In 2015, Leeds Beckett used Periscope to offer prospective students a virtual interactive campus tour, led by the Students’ Union President, and plans to use Snapchat, Facebook Live and Instagram Stories to communicate this year.
Charlotte Renwick, Associate Director of Customer Marketing, explains our University’s social media strategy for communicating with students around A level results day:
“We’re committed to providing a great customer experience all year round and especially on results day, which we know can be a daunting time for those wishing to gain a place at University. We’ve seen the growth in volume of university chat on social media across the last three years, with our analysis showing that volume of chat on social media referring to universities, clearing and exam results on results day jumped 20% from 2013 to 2105, and we’ll be communicating through channels that our prospective students are engaging with to support our usual offline channels. We will be taking queries via Live Chat and Twitter from 6am on Results Day and we’ve found students who are quite nervous about calling will often reach out to us on social media first.
“Facebook Live broadcasting will be new for this year, allowing prospective students to interact with us and ask questions in real time, as well as being able to see and direct tours of our campus. We also have a new virtual open day which allows students who are unable to visit us for our Clearing Open Days an opportunity to see Leeds Beckett in a lot of detail, without the need to travel to us in person.”
Number of tweets referring to universities, clearing and exam results on A level results day: