The event follows the success of ‘Leeds Big Sleepover’, the UK’s biggest familiarisation trip, which took place in 2012 with an exhibition held at Well Met’s flagship venue, The Rose Bowl.
The event, the first of several planned ‘Leeds on Tour’ events, will see conference buyers meeting LHVA venues and partners, at an exhibition which will showcase the best of Leeds as a business destination. The event will take place at The Palace Theatre, and delegates will enjoy a performance of Northern Ballet’s Cinderella in the evening.
Kate Davis, Head of Business Development for Campus and Residential Services at Leeds Beckett University said:
“Leeds has long been a major player in the UK conference market, however, in the past year, with continued investment in the city, and huge events such as the Tour de France Grand Départ putting the city in the international spotlight, it’s a great time for us to take our product out on tour! LHVA’s Leeds in Manchester event is a great opportunity for us to showcase the capabilities of the city for business, particularly for large multi-site conferences.”
The fifth most popular conference destination in the UK*, Leeds’ local conference and events market was estimated in 2013 to be worth over £480m to the local economy, hosting 56,000 events that attracted 4.2 million delegates.** The city is the UK’s second biggest financial centre after London, and has a central role in other key business sectors, including the healthcare, legal and manufacturing sectors. The city has 18 AIM accredited venues, with four holding AIM GOLD awards, the highest number in any city outside of London. Host of the Tour de France Grand Départ and the national Teach First conference in 2014, Leeds looks forward to welcoming the Rugby World Cup 2015.
Well Met Conferencing is one of the most distinctive conference sites in the UK. The first University venue to achieve the Gold Accredited in Meetings status, Leeds Beckett University provides a portfolio of award-winning urban and parkland venues including The Rose Bowl, Carnegie Village, Cloth Hall Court, The Great Hall and Queenswood. These venues collectively provide the perfect destination for conferences, meetings and exhibitions, product launches, dinners, filming, corporate away days and team building events. Well Met has just enjoyed a bumper summer, with over 40,000 bed nights sold in July and August 2014.
*2014/15 British Meeting and Events Industry Survey 2014/15.
**2013/2014 Leeds and Partners Annual Report 2013/2014.