Medici Enterprise Training ProgrammeLeeds Beckett University
The Medici Enterprise Programme is aimed at academic staff and researchers who are interested in developing their business and enterprise skills, growing their capacity to engage with business and realizing the commercial potential of their research.
Creating engaging content for Social Media5 April 2017, 09.30 to 12.30 Leeds Beckett University
Do you ever find yourself staring blankly at the screen thinking 'what on earth shall I post?' One of the biggest challenges people face when using social media is creating engaging content. They either find it difficult to think of anything interesting to post, can’t condense what they want to say into a restricted number of characters or they don't know how to avoid the sales pitch.
Networking Skills13 April 2017, 09.30 to 12.30 Leeds Beckett University
This session will look at how to prepare for networking events, how to spot opportunities, techniques for making contacts and connections and how to take the relationship forward.
Intermediate Social Media25 April 2017, 09:30 to 16:30 Leeds Beckett University
This practical session delivered in an IT Lab will help you to use social media more effectively for your career or business. We will explore Twitter, LinkedIn and Facebook in more depth helping you to make the most of your accounts, reduce the time you spend on social media and start seeing great results.
Developing Strategic Partnerships26 April 2017, 10.00 to 12.00 Leeds Beckett University
It can be hugely beneficial, but also challenging, to develop long term relationships between organisations. This interactive workshop will look at the different steps and skills involved in identifying potential strategic partners, building the relationship, understanding each other’s needs, managing the partnership and also avoiding the pitfalls.
Managing your online presence and personal brand4 May 2017, 09.30 to 12.30 Leeds Beckett University
It is increasingly important to manage your online profile so that you can raise awareness of your expertise and share the work of your School or department. For academics a great social media profile can increase the opportunity for speaking engagements, collaborations and get more people reading your work. This session will help you to look at your overall online presence in a strategic way and ensure that it is coherent.
Digital Marketing best practice techniques and tools10 May 2017, 09:30 to 12:30 Leeds Beckett University
This workshop has been designed to give you an insight into digital marketing helping you to understand how you can apply current techniques and tools in your day-to-day workplace. The digital and technological environment has changed forever the way we do business in the 21st century. This workshop will enable you to navigate through the ever-evolving, dynamic digital landscape, and understand how to develop skills to improve your digital marketing effectiveness. You will be able understand the opportunities and challenges presented through the disruptive digital environment, learn more about the impact of the digital environment in our everyday workplace and how key techniques and tools support the marketing, promotion and communication strategy of your organisation. We will also help you to understand the importance of monitoring and measurement techniques that enable organisations to improve performance.