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Events

LBS Guest Speaker Series: Yasmin Diamond - Executive Vice-President of Global Corporate Affairs, InterContinental Hotels Group


Strategic Communication & Leadership in a Global Context

Yasmin Diamond is Executive Vice President of Global Corporate Affairs at IHG. She is responsible for all global communications activity, ensuring that it supports and enables IHG’s broader strategic priorities. This includes all external and internal activity, covering both corporate and brand communications, as well as leading key public affairs work.

Before joining IHG in April 2012, Yasmin was Director of Communications at the Home Office, where she advised the Home Secretary, Ministers and senior officials on the strategic development and daily management of all the Home Office’s external and internal communications. She was previously Director of Communications at the Department for Environment, Food and Rural Affairs; Head of Communications for Welfare to Work and New Deal and Head of Marketing at the Department for Education and Skills. Before joining government communications, Yasmin was Publicity Commissioner for the BBC, where she led communications activity around the launch of a new digital learning channel and around the BBC’s educational output for both adults and children.

In 2011, Yasmin was awarded a Companion of the Order of the Bath (CB) in the New Year’s honours list. The honour recognised Yasmin’s distinguished career in government communications.

Continuing the celebration of 25 years in PR for Leeds Business School, Yasmin will define strategic communication and examine how important a part strategic communication plays in the direction of a business.

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Event Details

21 March 2017 -
21 March 2017
18:00 - 19:00
Rose Bowl, City Campus
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