PsyCen Seminar- Motivational and volitional targets in changing health behaviours
Speaker Professor Mark Conner University of Leeds
Work targeting either motivation or volition to change health behaviours such as smoking, diet, physical activity and screening attendance is reviewed. When individuals are not motivated to change their health behaviour few interventions are effective that do not address the lack of motivation. In such circumstances, interventions that target motivation may be an important first step towards producing behaviour change. Considerable psychological research has identified key determinants of motivation and interventions to change motivation have been developed and tested. In contrast when individuals are already motivated to change their health behaviour, a variety of interventions may be effective. Although many interventions may be effective those that have low cost and wide potential reach may be preferred in relation to impacts on population health. Examples of interventions using implementation intentions, the question-behaviour effect and self-monitoring in relation to changing behaviours such as smoking, diet, physical activity and screening will be used to illustrate the above points.