Event Marketing Symposium: Valuing Experience

The Academy of Marketing, special interest group event

Wednesday 20 January 2010
Sheffield Business School,
Sheffield Hallam University

£95 (£55 to members of the Academy of Marketing)


Symposium details


This symposium aims to bring together researchers and practitioners in the event marketing and experiential marketing fields in order to share concepts, insights and methodologies. It will also aim to further theoretical and empirical knowledge and raise the level of recognition of academic debate in the field of event marketing evaluation

The conference will address how events can be used to perform a number of marketing functions including communications, relationship and loyalty building, database compilation, targeting, brand enhancement and personal selling.

Event marketing is not another form of promotion, but a new way of marketing which fits well with society’s demands in the millennium. It has the ability to deal with small groups or individuals, to be customised, to create interactivity, involvement and interest and to cut though the clutter of competing brands.

Event marketing can be defined as experience marketing. With the worldwide growth across a variety of industries, academics and practitioners need to provide a deeper understanding of how event marketing works, and how its effects can be evaluated.


The symposium will include presentations from leading industry professionals and academic experts followed by a round table discussion. After lunch there will be the opportunity for more focused discussions and debate around the issues raised.

Hosted by the UK Centre for Events Management (UKCEM), Leeds Metropolitan University and Sheffield Business School Event Management Team, Sheffield Hallam University.

Chair: Dr Emma H Wood
Co-Chair and Organiser: Phil Crowther


UKCEM Research



Contact us

To book click here

For further information please contact Patricia Lee, or telephone 0114 225 3718

In association with Sheffield Business School