Our Research Projects
Britain’s Most Admired Companies
The Britain’s Most Admired Companies survey was first published in The Economist in 1990. In 1994 it was published in Management Today for the first time. Professor Mike Brown began his research as part of his MBA dissertation and developed this further through his collaboration with Management Today.
The Britain’s Most Admired Companies survey is the only academic study of its kind in the UK, measuring companies’ reputational success based on the perceptions of its peers: business leaders and city analysts in Britain. It is published every year in Management Today.
Each year, Professor Brown and his research team canvasses the opinions of 200 of the UK’s largest companies across 25 sectors. Using nine criteria, participants are asked to rate their sector rivals on a range of criteria, including the quality of its marketing, its financial performance and the strength of its management team. Respondents are also asked to name their most admired leader.
Results and Analysis:www.managementtoday.co.uk/bmac
Led by Professor Mike Brown