The event was an opportunity to hear from industry experts about contemporary PR strategies and to participate in a debate about ‘Fake News’. The debate was followed by a guest lecture from the Executive Vice-President of Global Corporate Affairs for the InterContinental Hotels Group – Yasmin Diamond.
In her lecture, Strategic Communication & Leadership in a Global Context, Yasmin said: "I fundamentally believe what makes a good communicator 400 years ago and 10 years ago are the same as today. There are three key things I look for when recruiting communicators - critical thinking - innate curiosity, story telling & judgement. Be sponges for information and have a really open mind and never ending list of questions. To those starting out in the PR industry today, things are definitely more textured than they were twenty years ago. However, you're in a really good place for a considered and curious communicator and I'd like to be in your shoes!"
The winners of the Claire Mascall PR Prize were awarded at the event as well. Three talented PR students from our University are awarded the przie each year, providing them with invaluable industry placements and bursaries to assist with the expenses of those placements, in honour of Claire Mascall who was a pioneering woman in the corporate PR world.
During her career, Claire worked at a diverse range of organisations, from British Nuclear Fuels to the London Stock Exchange, which she left to establish a highly successful consultancy with her husband Graham Rimmer.
This year's winners are Ali Arshad, BA Public Relations with Journalism, Aiden Nasser, BA Public Relations with Journalism and Rosie Heaton, BA Public Relations.
Former Leeds Beckett public relations student Nina Hands, who is a Co-Director of Content Soup PR Agency in Leeds, said: “The PR course was the grounding I needed to get ahead in the industry. I learnt from the best people and fully embraced the placement scheme to find out how the real world of PR operated.
“I got experience everywhere and anywhere, and fully reaped the rewards as it not only got me a high calibre degree, but also made me really employable.
“Three years ago, me and my friend from the course made the leap and started our own PR agency. We’re a small agency doing big things, picking up awards for our campaigns and working with big national brands. We’re really proud that our success story started on the PR course at Leeds Beckett.”