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From fake news to work-life balance

A major annual survey of communications professionals carried out by a team including a Leeds Beckett University academic is underway.


The European Communication Monitor (ECM) is the largest scientific study of the profession worldwide.


Now in its 12th year, it identifies trends in the profession, providing invaluable insights for leaders in the field.


The online survey, available at www.communicationmonitor.eu, is organised by EUPRERA (European Public Relations Education and Research Association), which has invited those working in the communication sector to take part until 31 March.

ECM 2018 resized

EUPRERA president Professor Ralph Tench, director of research at Leeds Business School, and member of the core research team, said: “This year’s ECM addresses highly-debated topics such as the challenges of fake news and how to tackle them, how to provide information for decision-makers, leadership in public relations, job satisfaction, and stress and work-life-balance of communicators.


“The survey will identify characteristics of excellent communication departments and explore commonalities and differences across Europe.


“Country-to-country comparisons and benchmarks of different types of organisations will make the results relevant for everybody in the field.”


The data gathered in Europe will be complemented by similar surveys in Asia-Pacific, Latin America and – for the first time – in North America.


With more than 80 countries covered and 50,000 participants to date, the Global Communication Monitor series is the only truly global study of strategic communication.


Ansgar Zerfass, Professor at Leipzig University and leader of the study series, said: “We are proud that the leading universities and researchers in all major countries are active collaborators of this initiative.


“This helps us to take an informed international perspective. Renowned and strong partners from the profession assure that we explore relevant topics and that filling in the survey is inspiring for respondents.”


The ECM is a joint venture with the European Association of Communication Directors and is sponsored by PRIME Research and Fink & Fuchs.


The academic team running the survey includes five professors from Leeds Beckett, Leipzig, URJC Madrid, Amsterdam and Ljubljana universities.


A new website with reports, publications, videos and interactive self-assessment features will be launched later this year.

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