Placed 24 in 2016, the 2017 league table places our University in fourth position behind Cardiff, Robert Gordon and Loughborough universities (first, second and third respectively).
Speaking about the achievement, Sean Dodson, Senior Lecturer in the School Of Strategy, Marketing and Communication, said: “This move is the culmination of several years’ hard work by an extremely dedicated and passionate team of people. I cannot stress enough that this would not have happened without the great work of a great number of people.
“We have invested much time and resource into the School and I am incredibly proud of the outcome. I probably shouldn’t say it, but I am most proud that our students are more likely to gain employment - in better jobs - and earn more money than their counterparts from some of the country’s more prestigious universities.
“Our students continue to find work at some of the country’s most renowned establishments and organisations, including BBC5 Live, The Mirror, The Metro, The Yorkshire Post and Watchdog. Equally, where our journalism students haven’t gone into straight journalism, they have also done very well. Some notable positions include the Head of Press at Leeds United, Head of Social Media at Sky Bet and we’ve also got several students on the graduate training programme at Marks and Spencer.
“For the last four years, the journalism course has been performing very well in the National Student Survey (NSS), achieving 100% for overall satisfaction in 2015. Beyond that, we’ve been accredited by two industry bodies - the Broadcasting Journalism Training Council (BJTC) and the Periodic Publishers Association (PPA), and our students have been shortlisted for the past two years for both of their award programmes.”
Our media course gives students the newsgathering skills and experience needed to operate within a dynamic sector. As well as simulated and live journalistic settings, our students are educated in developing multimedia news products for a variety of formats, including print, online and broadcast.
Editor in Chief of The Cheerleader, and Leeds Beckett graduate in BA (Hons) Journalism, Charlotte Corner said: “The course gave me so much confidence. I never thought I’d be my own boss, running a magazine, but the concept that I created in my final year became a reality when I left University.”
Professor Christopher Prince, Dean of the Faculty of Business and Law and Pro Vice Chancellor, added: “The success of the journalism course is to be applauded and is one of the jewels in the Leeds Business School crown. With its excellent NSS scores, the course also epitomises the practice based approach of the Faculty with its strong links into industry. The new state-of-the-art Media Suite will, I am sure, cement the course’s position as one of the best in the country.”
Echoing his colleague’s sentiments that the result is the outcome of many years hard work and dedication, Dr Ioannis Kostopoulos, Principal Lecturer at the Leeds Business School and Course Leader for Public Relations, commented: “For many years, these efforts have been reflected by our students’ satisfaction, performance and professional success. Our PR courses have: consistently received high NSS scores (90%-100%); our students have been employed in the most prestigious companies and PR agencies in the country, including Porsche, Disney and Vauxhall; and our staff have won numerous awards for their teaching, tutoring and course management abilities - all these are now reflected in this excellent result.
“As the Academic Lead for PR and Journalism, I would also like to highlight that another major success factor has been the excellent collaboration among PR and journalism colleagues, which has resulted in the achievement of many synergies, as well as the development of new, innovative courses, including the BA (Hons) Public Relations with Journalism course which has been introduced in 2014/15."
Currently celebrating 25 years of PR education, our Business School offers one of the longest-running PR courses in the UK and enjoys an international reputation as a leading centre for PR education. The course offers students the opportunity to study the wider role of communications, including developing and implementing campaigns for social media, marketing, media relations and communications planning for local and global organisations - as well as learning how to build and manage relationships between companies and their customers.
For more information about the range of journalism and PR courses at Leeds Beckett visit courses.leedsbeckett.ac.uk/marketing-pr-and-journalism-courses/.
Read about some of our student success stories by visiting the following links:
- A team of talented multi-national public relations (PR) students proved to be pitch perfect after being crowned the winners of a competition held by IKEA, in partnership with Leeds Beckett University
- A group of four Leeds Beckett University Public Relations (PR) and Communications students are celebrating after winning the prestigious Grayling North PR prize.
- Leeds Beckett University has announced this year’s winners of the Claire Mascall PR prize, which recognises the academic achievement of students on the Public Relations course, in memory of a former leading PR executive