Event DetailsMonday 22 January 2018
09:30 – 17:00
Excellent - James is really clear in his presentation and willing to help with individual questions.Sarah Lambley, 6 November 2017
Google Analytics provides rich and detailed information on your website’s performance. It enables you to track how visitors arrive at and access your site. You can fine-tune it for improved performance and to attract new potential clients for your business.
Understand how to navigate and interpret Google Analytics reports. You will learn how to set up conversion and e-commerce tracking and identify key information about visitors to your site – how they found it, what content works, and what doesn’t – to identify actions to improve website performance.
Small business owners, marketers, business analysts and web developers running a website for a business of any size and sector that need insights into their website's visitors and opportunities for attracting new visitors.
The course is most effective if you already have Google Analytics installed on your site. Bring your login details with you.
(The price is inclusive and as an education provider we do not charge VAT.)
We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.
To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.
We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.
- How Google Analytics works (tracking code).
- How analytics links with AdWords.
- Accounts and profiles.
- Exporting and emailing reports.
- Calendar and timeline.
- Compare to previous.
- Navigation help.
- Why goals matter.
- Creating goals.
- Specifying a goal value.
- Funnel navigation.
- E-commerce tracking v goal conversions.
- Setting up e-commerce tracking.
- Understanding the terminology (RPC / CPC / Margin/ etc).
- Unique visits.
- Page views.
- Time on site.
- Bounce rate.
- New v returning.
- Referring sites.
- Search engines.
- Top content.
- Top exit pages.
- In-page analytics.
- When to use filters.
- Basic filters.
- When to use segments.
- When to create custom reports.
- Exclude parameters.
- Add users.
- Tracking cross-domain sites.
What will I learn?
You will learn how to:
- Set up and install Google Analytics.
- Understand and interpret Google Analytics data.
- Track results of your marketing activity.
Attending the course
We are open from 09:00 for tea and coffee.
Refreshments will be available and lunch will be provided.
All the materials you will need will be provided.
Trainer & Reviews
James works as a Digital Coach and is a Certified Google Partner who has been running AdWords campaigns and analysing Google Analytics for clients for eight years.
He works as a freelancer, offering consultation and training on: digital marketing, Google Analytics, website planning, and using software as a service to improve business efficiency. He has worked with a variety of clients, including small and medium sized businesses, schools and charities, helping them to take advantage of online opportunities.
I found the course extremely useful! Great tutor!Attendee review, 4 August 2017
Really good facilities and state of the art equipment.Attendee review, 4 August 2017
James was great and really helpful!Attendee review, 4 August 2017
Very satisfied with the course content which was delivered well!Attendee review, 23 March 2017
Excellent tutor and facilities.Attendee review, 23 March 2017
Really enjoyed the course!Attendee review, 3 March 2017
Tutor was extremely helpful, knowledgeable & patient!Attendee review, 3 March 2017
The tutor James was excellent.Sarah Mclaughlin, 3 March 2017
Really great, will recommend to colleagues!Megan Holmes, 9 February 2017
Loved it!Attendee review, 9 February 2017
NTI staff & James were brilliant. Fantastic Atmosphere!Attendee review, 9 February 2017
Great to get so much information packed into one day. Good facilities!Attendee review, 9 December 2016
Tutor was great! Engaging and Insightful.Attendee review, 9 December 2016
Good location, excellent tutor & facilities, fair price!Attendee review, 3 October 2016
Excellent - thank you!Emily Slingsby, 3 October 2016
Everything was wonderful as always. I am looking forward to future training sessions.Dr Martina Topic, 4 July 2016
James is an engaging and well informed tutor who delivers well.Attendee review, 4 July 2016
Excellent deliveryAttendee review, 7 April 2016
Great course & tutorAttendee review, 7 April 2016
Really great course (as were AdWords & SEO which I also attended). James is a good tutor & explained things really clearly. Fantastic!Attendee review, 7 March 2016
The course today was so insightful - the best one that I have completed at NTI Leeds.Karis Gumbs, 7 March 2016
I learned more than I thought I would! Lots of info to take away & better interpret data to understand user journeys, improve UX & increase conversionsAttendee review, 20 January 2016