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Improve Your Website's Visibility using Search Engine Optimisation

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Event Details

Thursday 24th May 2018
09:30 – 17:00
Cloth Hall Court, City Campus, Leeds Beckett University
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The course and tutor were brilliant, delivered at just the right level to meet a diverse audience's needs. 

Freddie Hammond, 25 January 2018

This practical course will equip you with search engine optimisation (SEO) tools and techniques. Understand how search engines work and learn how to improve your website ranking and visibility to potential customers who are using the keywords that identify your products and services in Google, Bing or other search engines. 

Case studies and exercises will show you how to carry out a properly planned SEO campaign that will deliver visible results for your business. 

On completion you will be able to:

  • Increase your website's search engine rankings.
  • Create and implement an effective SEO campaign.
  • Attract new clients for your business.
  • Develop an action plan for improving your site.

Suitable for

You will be involved in running a website, with a sales, marketing, IT or business owner background. Many delegates are self-employed and/or entrepreneurs using the web to promote products and services. You may be developing content for the web and want to maximise opportunities to encourage traffic to your site.


You will have some experience of developing content for a website.


(The price is inclusive and as an education provider we do not charge VAT.)


We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

  • Natural vs Pay-Per-Click.
  • SEO campaign risks.
  • How search engines work.
  • Google algorithms.
  • Bots and robot.txt.
  • Universal, local and personal search.
  • Semantic search.
Plus Icon SEO campaign strategy and planning
  • Auditing an existing site and current performance.
  • Competitor analysis.
  • Goals.
  • Keyword research.
Plus Icon On page SEO
  • URLs.
  • Content.
  • Copywriting.
  • Title and meta-descriptions.
  • Design and efficient coding.
  • Page load speed.
  • User metrics.
  • Google Webmaster tools.
  • Bing Webmaster tools.
  • Google Keywords planner.
  • Copyscap.
  • 301 internet officer.
  • Blogger outreach.
  • Online PR.
  • Relationship building.
  • The role of social media.
  • Content marketing.
Plus Icon Bad SEO
  • Myths.
  • Hidden text.
  • Cloaking.
  • Duplicate content.
  • Doorway pages.
  • Keyword stuffing.
  • Paid link activity.
  • ‘Dark art’ approach.
Plus Icon Digital project management
  • Creating a development set up.
  • Choosing appropriate systems for content management/ online selling.
  • Implementing basic agile project management principles.

What will I learn?

You will learn:

  • How search engines work.
  • How to develop local, national and international SEO strategies.
  • Keyword research.
  • Competitive analysis.
  • Best-practice SEO copywriting.
  • How to create an optimum website architecture.
  • How to get pages both indexed and both.
  • Why links and brand mentions are important and how to get them.
  • An understanding of Google and other search engine ranking factors.

Attending the course

We are open from 09:00.

Refreshments will be available and lunch will be provided. 

All the materials you will need will be provided.

Training facilities

We’re based in the centre of Leeds at Cloth Hall Court, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.

Trainer & Reviews

Duncan Colman

Duncan is the founder of Spike Digital and has eight years of specialist search marketing experience from local to international, large scale SEO campaigns.

He provides practical digital strategy consultation to companies based in the UK and worldwide that are looking to drive more business via their digital channels. Once strategic planning is agreed with clients, he implements search engine optimisation (SEO) development, paid search (PPC), build social media conversation, online PR activity and provide support services in digital content provision (copywriting, photography and video).

Course Reviews

Very good / not too intense, all very helpful!

Attendee review, 25 January 2018

I certainly have a greater appreciation of SEO since i arrived.

Cathy Burns, 31 October 2017

Tutor's knowledge of the subject was excellent.

Attendee review, 4 July 2017

Good stuff, feeling much more confident with the material.

Attendee review, 2 March 2017


Attendee review, 2 March 2017

Very good, thank you.

Attendee review, 19 September 2016

Great course - very helpful!  Great trainer - very insightful.

Attendee review, 27 April 2016

All fantastic!! Thanks Duncan & NTI.

Tom Walters, 27 April 2016

A really informative course - Duncan got through a wealth of information during the day & explained  things clearly.

Attendee review, 16 February 2016

Please continue with the style & quality of your courses; I've learned so much already.

Attendee review, 16 February 2016

Really enjoyed it, looking forward to putting it into action.

Attendee review, 28 July 2015

Duncan was great - knowledgeable and friendly.

Attendee review, 28 July 2015