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Social Media

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Event Details

Monday 6th August 2018
09:30 – 17:00
Cloth Hall Court, City Campus, Leeds Beckett University
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Very worthwhile day, thanks Sarah!

Attendee review, 23 May 2018

Social media has grown incredibly over the past few years and small businesses now understand that digital and social media marketing and a presence on at least one of the main platforms can realise huge business benefits.

This course will kick-off with a presentation on the current social media landscape and a discussion about the benefits and challenges for businesses using social media. 

You will then receive a combination of seminar and presentation-style learning focused on the three major platforms, Facebook, Twitter and LinkedIn, and how you can use each to achieve different objectives for your business. 

Upon completion of your training you will understand:

  • The current social media landscape and how it applies to you.
  • Which of the main social media platforms will best suit your goals and objectives.
  • How to get started using social media for your business or improve what you are already doing.

Suitable for

This is an introductory course aimed at people who have never or rarely used social media but want to know how to use it to benefit their business. If you have used social media in your business for some time, it will also serve as a useful refresher, providing updates on the latest developments.


Not required.


(The price is inclusive and as an education provider we do not charge VAT.)

****  Please note our courses close 7 days prior to the start date  **** 


We offer a 10% discount to Leeds and Bradford Chamber of Commerce members. To claim your discount please call 0113 812 1725 and quote your Chamber membership number.

Additional dates

To keep you posted we will post upcoming additional dates for this course here. If you would like to enquire about future dates, please feel free to contact us.


We can design our courses to meet your specific business objectives, developing a tailored plan to deliver the results you're looking for.

Course Outline

Plus Icon Introduction
  • Overview of the current social media landscape.
  • Key insights.
  • Discussion about the challenges of using social media for business.
Plus Icon Twitter
  • Making the most of your Twitter profile.
  • Overview of Twitter for business.
  • Twitter lists.
  • Twitter hashtags.
  • Creating content and tweeting best practices.
  • Growing targeted followers.
  • Contests and campaigns.
  • Utilising your Twitter following.
Plus Icon Facebook
  • Current Facebook stats and trends.
  • Facebook and us – why people use Facebook.
  • Facebook for business.
  • Crafting a great Facebook page.
  • Facebook apps and competitions.
  • Creating shareable content.
  • Analytics.
Plus Icon LinkedIn
  • Overview of LinkedIn for business.
  • Your LinkedIn profile.
  • LinkedIn groups.
  • Testimonials and recommendations.
  • LinkedIn network and search.

What will I learn?

You will learn the uses and benefits of:

  • Facebook for business.
  • Twitter for business.
  • LinkedIn for business.

Attending the course

We are open from 09:00.

Refreshments will be available and lunch will be provided.

All the materials you will need will be provided.

Training facilities

We’re based in the centre of Leeds at Cloth Hall Court, and we have cutting-edge facilities including the Development Studio for desktop, web and mobile platforms. The studio draws on academics with extensive high-level industrial experience in advanced programming techniques and world-class creative digital content essential to success in the creative digital industries.

Trainer & Reviews

Sarah Allison

Sarah is a sought after social media strategist and trainer, with over seven years’ commercial experience in media and marketing.

She has spent the last five years running her own social media training and consultancy business, working with an eclectic mix of clients; from SMEs, to entrepreneurs, digital agencies and HE institutions.

Her academic accolades include a first-class degree in Media Studies and a Masters in International Communication, in addition to working as an associate lecturer in social media at Leeds Beckett University and the University of Leeds for the past two years. Dedicated to excellence in digital media, Sarah’s mission is to help business owners address their biggest marketing challenges – using social media to reach their audiences and tell their story in this digital world. With a calm yet engaging style; Sarah’s courses are tailored to her audience, and packed with real-life examples, free resources, ‘hacks’ and best practice – to help you save time, make your life easier, and your digital marketing more effective.

Course Reviews

Overall the course was delivered well, it was informative and a good experience all round.

Attendee review, 23 May 2018

Easy to find, very informative and helpful.

Andrew Holroyd, 30 April 2018

Great tutor, clear and extremely well informed.

Attendee review, 30 April 2018

Thanks very much - i learnt loads!

Attendee review, 26 February 2018

Very knowledgeable tutor - excellent course. Learnt heaps. Great coverage across each discipline.  

Richard Fox, 17 November 2017

Sarah was very informative and an excellent communicator. I very much enjoyed the day and i found it very relevant. 

Corrina Noble, 17 November 2017

Found the tutor really approachable and she helped me feel at ease.

Attendee review, 3 August 2017

Exceeded my expectations and i now feel i'm in a better position to improve my use of social media. 

Attendee review, 3 August 2017

Great day, tutor and facilities!

Attendee review, 28 June 2017

All very good, fully engaging and enjoyable.

Attendee review, 28 June 2017

Sarah is a good instructor who fostered a friendly learning environment. 

Charles Killick, 28 June 2017

Thought Sarah was excellent - very knowledgeable, kept it relevant and interesting. 

Attendee review, 20 April 2017

I would highly recommend the course to others. Thank you! 

Attendee review, 20 April 2017

Sarah was great, took all of our needs into consideration. Facilities great!

Shahima Begum, 6 March 2017

Very well organised, interesting and engaging course.

Jayne Williams, 6 March 2017

Learnt much more than i thought i would. 

Attendee review, 6 March 2017

Excellent tutor, thoroughly explained everything. 

Attendee review, 27 February 2017

Sarah was very knowledgeable and personable throughout and engaged well with the group.

Attendee review, 27 February 2017

Excellent, great training and nice facilities - 10/10

Attendee review, 27 February 2017

10/10 Well done Sarah - Fantastic trainer!

Attendee review, 18 January 2017

Sarah was amazing!

Attendee review, 18 January 2017

Brilliant session, Sarah explained things very well and tailored the content to all delegates. She was very approachable and knowledgeable.  

Lauren-Grace Wilkinson, 15 July 2016

Sarah was great, very knowledgeable, beyond my expectations. 

Attendee review, 12 September 2016

Very knowledgeable tutor with great material. Very useful course. 

Andy Ward - Bespoke Social Media course, 9 September 2016

 Staff very helpful with lots of communication.

Carla Hobkirk - Bespoke Social Media course, 9 September 2016

Brilliant session, Sarah explained things very well and tailored the content to all delegates. She was very approachable and knowledgeable.  

Lauren-Grace Wilkinson, 15 July 2016

I was really impressed with the set up, session and trainer. Really good value for money. 

Attendee review, 15 July 2016

Great course, would use NTI again.

Nicky Taglione, 15 July 2016

Sarah was a fantastic tutor.  Very helpful with great subject knowledge.  Enjoyed the course.

Attendee review, 24 March 2016

Brilliant, well communicated and informative

Daniel Petrie, 24 March 2016

The communication prior was good.  Facilities are excellent and tutor was very knowledgeable and communicated well

Philip Broadbent, 30 October 2015

Sarah was excellent - really knowledgeable.

Attendee review, 30 October 2015

Great course - best £150 we have spent.  Has given us the confidence to set up our pages.  Very comprehensive, well run and presented course.

Attendee review, 30 October 2015