Research Case studies
Joel Seckleman: Recorded Soul
Joel Seckleman, a graduate of a Creative Music Sound Technology course at Leeds Beckett University, started up his business ‘Recorded Soul’ in 2011. Recorded Soul is a photography and graphic design business including commercial packages to print, web advertising, social networking, liaison and consultation.
‘Business Start-up helped me conceptualise the business. In the start-up phase they would tell me what I had to accomplish in order to build my network and actually go after my set targets’.
Joel has been very successful in the months he has been trading, revealing that his biggest achievement is the feedback he receives.
The most challenging aspect throughout the process for Joel was bringing in the kind of work he wanted at the frequency he required. In order to overcome this he gained work experience in many places through graduate training, specific sector placement and volunteering to widen the scope of services through involvement with bigger organisations.
‘The highs and lows are many, it’s safe to expect a turbulent time!’ ‘But it’s all worth it for the experience gained, so in other words; be prepared!’
Joel reveals how he would have started earlier with the preliminary activities, given the chance to re-do the process.
‘Things like networking and doing as much volunteering as possible, treating it like paid work to understand the reality of it and testing myself commercially.’
In the future Recorded Soul plan to expand, Joel is hoping to widen the area of expertise and build good faith within the organisation and people he has worked with. He plans to take on more and develop the ability to offer more than just a photographic service.
‘Have faith in yourself to know what you like and work towards incorporating this into your life. Have a contingency plan in place because you might need to fall back on something solid. Move at your own speed, it really is up to you to set the rules’.