Research Case studies
Ryan Mulhern: Mulhern Media
Having secured a post as a part time lecturer for media production, Ryan is also studying part-time for a masters degree in Digital and Special Effects. This academic basis provides Ryan with the resources and research to aid his business.
Mulhern Media specialises in high-quality videography including educational videos for schools and colleges, corporate and wedding videos. Since Ryan began trading in April 2010 he has developed a large client base and completed various projects for a number of companies and schools across West Yorkshire.
At present, Ryan is collaborating with Leeds based Graphic Design Company, ‘Absolute Design and Print Solutions’, who are the creators of Leeds Magazine, City Dweller. Ryan handles the video production side of the magazine. Mulhern Media is dedicated to giving back to its clients. Working closely with many Schools across West Yorkshire has inspired Ryan to generously return 10% of project profits back into these schools. Ryan is also looking to expand this area further by working with more schools in the region.
Ryan was inspired to start his own business as the prospect of self-employment and the various benefits appealed to him. Ryan approached the business start-up team at Leeds Beckett for advice and guidance to help him through his journey to self-employment;
“Business Start-up was an amazing help to me. The meetings with the business advisor Jenny Biddulph helped get me on the right path when I had no idea of how to start my business and prioritise the most important aspects of my idea.”
With experience being essential in the media industry, Ryan offers students the opportunity to gain invaluable work experience. Through working alongside him on various projects, students can increase their knowledge and skills, preparing them to work within a production company or as a freelancer within the industry.
Mulhern Media has generated a lot of interest using recommendations from previous clients as its main tool of marketing. With various plans and ideas in the pipe line, Ryan is determined to expand his business further in the near future.
“My main aspiration for my business is to become one of the leading media production companies within West Yorkshire. I know this is possible if I continue to focus on expanding my client base and getting well-known within the industry.”