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Research Case studies

Shakey Jakes

Building on the success of their retro milkshake bar in Headingley, Shaky Jakes have recently opened their second shop in the heart of Bradford’s bustling student area, Great Horton Road, and owners Patrick Windle and Katie Duxbury are anticipating a great response from students as they return to university to discover this new hangout.

“We have seen our business working and customer base grow steadily over the last two years, and wanted to replicate the success of the Headingley store. We chose Bradford as our next location because the area has a similar demographic, i.e. a huge student population.” says Patrick.

The 1950’s style café serves more than 200 different milkshakes including Cadbury's Crunchie and Creme Egg, Apple Pie, Jelly Tots, Black Jacks and many more. You can also add extras such as toffee popcorn and marshmallows to customise your chosen shake, leaving the creations endless!

Patrick, a Leeds Beckett graduate, and his business partner Katie were awarded the Proof of Concept grant that Business Start-Up provide to new businesses to test the feasibility of their idea. The £1,000 grant was used to fund a website and promote Shaky Jakes in the community.

They both have high ambitions for the future of Shaky Jakes, and hope to see the business expand further and potentially become a franchise in the UK and overseas. With their large following of loyal customers there is no stopping Shaky Jakes. One satisfied customer was delighted that the new shop had arrived in Bradford;

“I'm addicted already, me and my housemates are attempting to try them all, 4 down, many more to go!” With loyal customers and two shops now trading who knows where Shaky Jakes success will take them next!.

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