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Recently Completed Projects
Funder: United Nations Environment Programme
Summary: Policy Delphi research of critical success factors for donor funded project success and failure. The purpose of this project is to inform the project selection criteria for the Global Partnership for Sustainable Tourism, and incorporates an analysis of what a range of donors, consultants and beneficiaries consider best practice and standard practice in donor funded projects.
Outputs: Journal article for the Journal of Sustainable Tourism, with Harold Goodwin and a third author. Industry report for UNEP recommending policy changes.
Other team member: Professor Harold Goodwin
Funder: Yorkshire Wildlife Trust (YWT)
Summary: The team prepared an economic impact appraisal associated with current levels of wildlife tourism in East Yorkshire and then identified opportunities for enhancing these benefits by increasing penetration into the existing market, product development and strengthening the local supply chain.
Outputs: Presentations based on the research were made at a regional seminar launching the research study in Bridlington in 2010, and an update will be presented at an international conference to be hosted by YWT in East Yorkshire in October 2012
Research Team: Dr Thomas Fletcher, Dr David Piggott, Dr Steven Gilbert, Professor Kevin Hylton
Funder: England and Wales Cricket Board
Date: Jan-May 2014
Summary: Commissioned to explore barriers to South Asians entering and progressing in coaching. Case studies of Yorkshire and London were provided.
Outputs: Preliminary findings report and final report. Further dissemination planned.
Other team members: None
Funder: Rugby Football League (RFL)
Summary: An economic impact assessment of the 2013 RFL’s Magic Weekend (a festival of rugby league). The matches was played on the 25th and 26th May, 2013, at the Etihad Stadium, Manchester.
Output: Research report for the RFL
Other team members: James Musgrave, Dr Simon Woodward, Dr Alex Kenyon, Dr Xavier Font, Steve Jones, Daniela Carl, Irene Evangelista, Marianna Kornilaki, Glenn Bowdin, Tony Rogers
Funder: MPI and IHG
Date: 2011 - 2013
Summary: Major research study identifying the value and importance of CSR in the meetings and hospitality industry supported by MPI Foundation and sponsored by Intercontinental Hotels Group (IHG). The research examines perspectives, levels of engagement and role of CSR in purchase decisions from policy, planner and delegate perspectives. The work includes research reports, presentations, case studies and new educational materials to support the sector to engage in CSR
Outputs: A series of publications have been produced and include two State of CSR reports, articles on CSR drivers, CSR regulation and CSR rationales for engagement
Presentations at IMEX, WTM, EMEC, Confex 2012, ITB Berlin
Funder: Shoreditch Trust
Summary: Working with the research department of the Trust to develop a methodology for assessing the social impacts of the Shoreditch Festival to ascertain whether this was an effective means for reaching the Trust's objectives. Development of methods, implementation support, analysis and interpretation of findings.
Funder: CORFO (Chile)
Summary: Analysis of the market for sustainable tourism and gap analysis for the Chilean industry to develop a sustainable tourism industry. Includes analysis of market size and evolution for sustainable tourism, to identify opportunities for Chile, gap analysis of the Chilean industry performance along its value chain, strengths and weaknesses for the Chilean tourism industry to capitalize on this market opportunity, preparation of a multi-stakeholder work plan.
Outputs: Reports analysing the market demand for responsible tourism, the credibility of Chile as a sustainable tourism destination, the business opportunities for Chile from applying sustainability actions, the value chain analysis of the tourism industry, the industry gaps and routemap for a public-private sector partnership to improve the competitiveness of Chile through sustainable tourism. Journal article planned based on the survey of 465 Chilean companies’ sustainability practices and motivations (with Steve Jones and a third author).
Funder: Visit Blackpool
Date: 2010 - 2011
Summary: The study consisted of an economic impact assessment of eight events that were organised, supported and/or promoted by VisitBlackpool, the local authority’s specialist tourism marketing organisation. The events were: The Air Show, Nocturne Cycle Race, UDO World Street Dance Competition, Ride the Lights, Illuminations Switch-on, World Fireworks Championships, Showzam! and the Illuminations. All were held between August, 2010, and February, 2011. Data for the study were gathered by a team of well-qualified research assistants who interviewed a total of 2432 attendees.
Other team members: Professor Rhodri Thomas and Kenneth Walsh (external)
Funder: Economic and Social Research Council (ESRC) and Higher Education Funding Council Wales (HEFCW). This project was led by P&A Research and Consulting.
Timeframe: 2012 - 2013
Summary: WISERD was funded by ESRC between 2008 – 2012 as a cross-institutional and multi-disciplinary research based in five universities (Aberystwyth, Bangor, Cardiff, Glamorgan and Swansea). This study represents ESRC’s post investment review and evaluation against its goals.
Output: Research report for ESRC and HEFCW
Other team members: Michelle Lanham
Funder: Rugby Football League
Timeframe: Apr-Jun 2013
Summary: An exploratory study of reasons for declining attendance in rugby league. A review of trends in leisure/sporting activity in UK, analysis of attendance figures and insights from focus groups with lapsed attendees.
Output: Report for RFL
Funder: World Bank through TBSC Consulting in Tbilisi
Date: 2012 – 2013
Summary: Advice to World Bank on how to engage the economically poor in tourism in Kakheti
Outputs: Interim Report (submitted April 2012) and final Report May 2012
Other team members: Dr Xavier Font, Dr Simon Woodward and a host of others beyond the university
Funder: Reed WTM
Date: 2007 – 2013
Summary: Advice to World Travel Market on World Responsible Tourism Day including strategic direction, themes, programme and speakers
Outputs: A programme each year which has legacy
Funder: WYLLN (West Yorkshire Lifelong Learning Network (WYLLN)
Summary: Project involved audit of educational and training provision for the sector through desk-based analysis and surveys.
Outputs: Mulligan, J (2009) Research Report: Audit of festivals and events training and education in Yorkshire funded by the West Yorkshire Lifelong Learning Network (WYLLN) Mulligan, J. (2010) Ivory Tower Events presented at Global Events Congress IV: Events and Festivals Research: State of the Art. Hosted by Leeds Beckett University.
Funder: World Bank
Summary: Dr Woodward provided expert guidance on the adaptive re-use of historic buildings for tourism purposes to a multi-disciplinary team commissioned by the World Bank to prepare a development strategy for Bab Makina, an area on the fringes of the historic medina of Fès and for four fondouqs located within the heart of the medina. With a rapid growth in international tourism in recent years, the Moroccan government sees tourism as having considerable potential for stimulating community economic development in many parts of the country. This project was designed to provide guidance on the scale of investment needed in conservation skills training and basic business awareness programmes for residents of the medina so that they could benefit from the planned capital development projects.
Output: Confidential report to the client. Some information gathered during the research used to develop teaching materials for MSc Responsible Tourism Management and BA International Tourism Management programmes at Leeds Met.
Funder: Faroese Government
Summary: Research and delivery of findings on the benefits and limitations of events as catalysts for tourism development in the Faroe Islands.
Other researchers: Jonathan Moss, Sheffield Hallam University
Funder: Carnegie Research Institute
Date: 2011 -2012
Summary: Experience sampling has been used within the fields of psychology and health for a number of years but is only just being adopted within consumer behaviour and marketing. this study aims to develop and refine the methods used within this area to create techniques that allow researchers greater insights into the 'reality' of young people's relationship with alcohol. The ultimate aim of the research is to then assess the potential of live music events/festivals as media for 'responsible drinking' social marketing messages.
Outputs to date: Wood, E.H., Kenyon, A., Moss J M H (in press). Researching Gen Y in their natural habitat: Experience and emotion, music and drink. Academy of Marketing Conference 2012.
Other team members: Lucy McCombes, Andreas Walmsley
Funder: HEIF 4
Date: 2009 – 2011
Summary: We worked with one of the first UK tour operators to introduce its own range of responsible tourism holiday products on a programme of training events and activities for call centre and retail unit staff engaged in selling these holidays, in order to better equip them to answer customer enquiries about the collection. Because of internal changes within the company in question, a follow-up evaluation exercise designed to assess the impact of the different interventions was not carried out.
Output: Training materials
Other team members: Julia Tum, Dr Adrian Richardson, Dr Emma Wood, David Bassett, Kate Cross, Ruth Dowson, Dr Alex Kenyon, Simon Bell
Funder: Economic Challenge Investment Fund
Summary: In response to recession, project involved developing skills in managing events and was targeted at supporting SMEs, employees under threat and unemployed individuals seeking to develop careers in the sector.
Outputs: Development and approval of new non-credit bearing professional course in creating and managing events programme. Successful delivery of workshop programme to participants from across the region
Other team members: Anna Waddilove
Funder: Glendale Gateway Trust
Date: 2009 – 2011
Summary: Cycle tourism is an increasingly important segment of the outdoor activity market in many rural parts of the UK, hence the desire by a range of public sector organisations across Northumberland to develop some of the county’s market towns as ‘cycle hubs’ which could be developed and promoted as a base from which to tour the region. The Leeds Met team worked with a locally based project officer to research, plan and test a range of routes radiating out from the two towns of Wooler and Haltwhistle. Other activities included capacity building with local businesses interested in catering for the cycle tourism market, preparing detailed route maps (hard copy and digital versions) and leading a widespread PR and marketing campaign designed to get publicity for the routes.
Outputs: Free ‘How to develop a cycle hub’ guide, available to any interested parties through email@example.com. Route maps for sale through TICs across Northumberland. Also confidential project report to client team. Some information and experience gained from the project now used in teaching materials for MSc Responsible Tourism Management and BA International Tourism Management
Funder: Rugby Football League (RFL)
Summary: The report provides an economic impact assessment of the 2011 Engage Super League Grand Final. The match was played on the 8th October, 2011, at Old Trafford, Manchester. It utilised data gathered from 669 attendees.
Other researchers: Nicola McCullough
Funder: Rugby Football League (RFL)
Summary: The report provides an economic impact assessment of the 2009 Northern Rail Blackpool 9s tournament.
Funder: Economic and Social Research Council (ESRC). Grant reference: RES-189-25-0205
Date: 2010 - 2011
Summary: Building on a recent ESRC Business Placement Fellowship with the Institute of Travel and Tourism (ITT) which involved research into knowledge acquisition among business elites, the objectives of this Follow-on project were to:
Develop better understanding among business elites of the potential for knowledge exchange with universities;
Improve academics' understanding of knowledge acquisition among business elites so that they might engage users more effectively;
Harness the tacit knowledge of business elites in order to develop the skills of other senior managers in the sector by examining the feasibility of developing a jointly (private sector and universities) delivered executive programme, possibly at masters or doctoral level
Develop a knowledge exchange strategy for the Institute of Travel and Tourism (2012-2017)
Produce promotional material highlighting the lessons arising from this project.
Other team members: Barry Blake, David Bassett
Funder: EU (ERDF funding)
Summary: Project involved working on a number of enterprise initiatives to engage students in real events and produced case studies on how enterprise was managed and could be more effectively managed in the future.
Outputs: Mulligan, J (2011) Breaking the rules: reflections on transformation and ‘messiness’ in a tidy world of aligned curricula and textbook cases in Kill, Rebekka & O’Rourke, (Eds) Inspiring Enterprise: Transforming enterprise education at Leeds Beckett University, Leeds: Leeds Beckett Press
Funder: Economic and Social Research Council (ESRC). Grant reference: RES-186-27-0015
Summary: An ESRC funded business placement fellowship with the Institute of Travel and tourism (ITT) to: i) undertake a study of the knowledge acquisition of business elites and their attitude towards academic; ii) organise a round-table discussion between business elites and senior academics on climate change (as an exemplar of academic research) and its implications for businesses in the sector.
Additional outputs: Thomas, R (2012) Business elites, universities and knowledge transfer in tourism. Tourism Management, 33(3): 553-561.
Funder: European Commission- DG Enterprise
Date: 2010- 2011
Summary: Design and consultation of the European Charter for tourism in protected areas Phase II certification criteria and accreditation procedures for Europarc Federation (certification of sustainability of businesses operating within the park).
Outputs: Report in English and Spanish analysing the sustainability practices of small tourism firms in 57 European protected areas. Article in Journal of Cleaner Production (impact factor 3.398), with Steve Jones and a third author. Report for EUROPARC outlining the methodology to accredit sustainable tourism certification programmes.
Funder: Hidden Britain SouthEast
Summary: Independent evaluation of the HBSE project in line with the evaluation criteria set by SEEDA and the RDPE programme. HBSE is a charity-run initiative which aims to support and facilitate the development of community led tourism in rural areas across the region. The evaluation identified largely qualitative community development and social impacts of the project, as well as different stakeholder’s perspectives on how the HBSE project is progressing.
Findings were used to make recommendations for the development of next stage of the HBSE project.
Summary: Development of an initial approach to evaluating the potential impacts of the Yorkshire Cultural Olympiad in 2012.
Other team members: Leila Jancovich, Dr Stephen Henderson, Simon Bell, Nicola McCullough, Meredith Clymer, Barry Blake, Sarah Saeed-Kahn
Funder: EU (ERDF funding)
Date: 2006- 08
Summary: Project worked with event companies to enhance capacity, linkages and long term strategic thinking and built a regional network of event companies based in Yorkshire and Humberside to assess and develop the events market and competitiveness of the region. Over a 3 year period, the project supported businesses and intermediary agencies in Yorkshire and The Humber to aid economic regeneration, encourage inward investment and enable sustainable enterprise in both urban and rural localities through enhanced services from existing businesses, improved linkages between businesses and graduate-led new business start-ups.
Outputs: Development of Yorkshire Events Network
Yorkshire Events Network events with keynote speakers on industry trends
Mulligan, J (2008) What we can learn about the relationship between ‘Events Strategy’ and ‘Events Business’ in the region in The Assessment, Learning and Teaching Journal, Winter 2008 (issue number 3)
Mulligan J (2008) Why ‘Event Strategy’ may not always mean ‘Event Business’ in Link 20, HLST Network.
Funder: European Cities Marketing
Summary: Report and presentation of findings considering the potential and difficulties in combining tourism related events with sustainable community development.
Other researchers: Dr Simon Woodward, Arghya Ghosh (craft design expert) and ICRT West Africa
Funder: The Travel Foundation
Summary: Research study which reviewed the current and potential contribution of traditional handicrafts in The Gambia to local livelihoods, and provided recommendations on a number of potential craft project proposals for The Travel Foundation to consider implementing in partnership with the existing package tourism industry. The research team produced an economic impact assessment, product development recommendations and project proposals shaped by the research findings.
One of the recommendations made by the study for the development of a new range of Gambian branded, sustainable and functional souvenirs to be sold in hotel shops was funded by The Travel Foundation and resulted in the new “Guaranteed Gambian” range being developed by the Association of Small Scale Enterprises in Tourism (ASSET) and Thomas Cook. All Guaranteed Gambian products are made by skilled Gambian craftspeople using designs based on African culture which also appeal to contemporary western tastes.
Funder: Institute of Travel and Tourism (ITT)
Summary: The report - the third in a series undertaken by the same Principal Investigator for the ITT - presented the findings of a sector specific survey about flexible working practices. It drew on the experience of eighty five randomly selected companies from a list compiled from variety of industry databases.
Other team members: Dr Emma Wood
Funder: Business Link
Summary: Three projects which involved supporting three event organisations through consultancy, research and mentoring. The projects involved the team supporting the organisations to access funding, implement strategic marketing, creative thinking and product development
Outputs: Development of marketing strategies, development of sponsorship and funding proposals, research reports on consumers
Funder: Magic Loungeabout
Summary: Advising small business in the development and growth of their festival through improved targeting and marketing communications planning. Initial marketing research into potential customer groups and creation of detailed and innovative communications plan.
Other researchers: Yvette Evers (University of Geneva), Professor Frank Vanclay (University of Groningen), Lubo Popiordanov (Odysseia-In) and his staff Stela Samouneva, Kiril Kaloyanov and Marie Katelieva
Funder: Leeds Beckett University and Odysseia-In
Summary: Study carried out through a partnership between staff from Leeds Beckett University, a Bulgarian travel company called Odysseia-In, and the Bulgarian Association of Alternative Tourism (BAAT) which aimed to pilot the utility of the social impact assessment (SIA) approach for identifying and managing the social impacts of Odysseia-In and their tours for responsibletravel.com.
Findings from the pilot were used to produce a social impact management plan for Odysseia-In, and to provide data for a wider on-going academic study led by Lucy McCombes looking at what tourism businesses need in practice to manage their social impacts more responsibly.
Other researchers: Dr. Huw Thomas, Cardiff University
Date: 2011 - 2013
Summary: Over recent years, occupations as diverse as nursing, journalism and marketing have strengthened their claim to professional status. The literature suggests that professional associations played a critical part in the process of professionalization. A review of research suggests that there are three conceptual approaches to understanding contemporary professionalization strategies. This project examines the case of British tourism and events management. The analysis shows that the ‘professionalization project’ in tourism has largely failed and argues that contemporary frameworks for understanding professionalization strategies are somewhat deficient when applied to this sector. Data relating to events management are currently being collected.
Outputs to date: Thomas, R and Thomas, H (2014). ‘Hollow from the start?’ Professional associations and the professionalization of tourism in the UK, The Service Industries Journal, 34(1): 38 – 55.
Thomas, R and Thomas, H (2013). What are the prospects for professionalizing events management in the UK? Tourism Management Perspectives, 6: 8-14.
Other team members: Lucy McCombes, Louise Dixey, Yvette Evers
Funder: The Travel Foundation
Summary: Tourists on package holidays represent a potential market for local handicraft producers but there are often major barriers preventing craftspeople accessing the more lucrative markets. Building on a range of primary and secondary data sources, the study established the structure, size and profile of the handicrafts sector in 12 package holiday destinations in the Caribbean, Mediterranean and East Africa and identified the key challenges in each instance. Recommendations for particular interventions were drawn up for consideration by the client and its regional partners. A number of these interventions have since been piloted by the Foundation in order to test which will be most effective in increasing the contribution of traditional handicrafts to local livelihoods and to enhancing the quality of the tourist experience in the destination.
Outputs: Confidential report to the client. Some of the findings from the initial literature review have been used in the production of teaching materials for the MSc Responsible Tourism Management at Leeds Met University.
Funder: Scottish Fisheries Museum
Date: 2010 – 2011
Summary: The SFM is one of three national industrial museums in Scotland that relies partly on core funding from the Scottish Government and partly on contributions from local authorities and on income earned from tourists and day visitors. Working closely with the museum’s management team and Trustees, we prepared a business plan for the period 2011 – 2015 that identified key business objectives, reviewed the revenue and income implications associated with meeting these objectives and that established key performance indicators against which progress can be monitored.
Output: Confidential business plan for the client
Other team members: Samantha Dixon, Michelle Lanham
Summary: A study of social media use within the meetings industry. Conssiting of social media tracking, interviews with delegates (top tweeters) and social media marketers as well as interviews with experts from outside the meetings industry
Outputs: Wood, E.H (2012) The value of connection – a review of social media trends. MPI White Paper. Future of Meetings Series.
Wood, E.H. and Lanham, M. (2012) Social Media: Joining the customer community. MPI White Paper. Future of Meetings Series.
Wood, E.H. & Dixon,S. (2012) Social Media and Meeting Value Creation: Knowing the value. MPI White Paper. Future of Meetings Series
plus presentations in Budapest, Abu Dhabi and Montreux
Other team members: Dr Ian Lamond, Peggy Hemphill, Betsy Bondurant, Emma Heslington, Dr Simon Woodward, Jane Welbourn
Funder: MPI Foundation
Summary: The project commissioned by the Meeting Professionals International (MPI) Foundation established a deeper understanding of Strategic Meetings Management (SMM) and in particular identified a taxonomy of SMM for meeting professionals. This informed the development of educational materials and resources for the meetings industry.
Outputs: SMM report
4 white papers
6 educational packages
4 case studies
4 event presentations in US, Europe and Canada
Other team member: Dr Elizabeth Carnegie (University of Sheffield)
Funder: Leeds Beckett University
Date: 2011 – 2012
Summary: Several World Heritage Sites (WHS) around the world include universities within their boundary and at least three (Alcalá de Henares, near Madrid; University of Virginia in Charlottesville, USA and the Ciudad Universitaria de Caracas, Venezuala) are designated WHS because of their educational heritage. Yet to date there has been very little investigation of how students in such destinations engage with the Outstanding Universal Values ascribed to these locations by UNESCO and the relevant State heritage agencies. The aim of this research is to establish whether the relationships that students have with World Heritage when they are living and studying in a WHS differs from that of (a) permanent residents and (b) tourists visiting the destination. The study has piloted a methodology with students living and studying within the WHS in Durham, England and will replicate this work in other educational WHS once additional funding becomes available.
Outputs: A paper outlining the main research themes and the findings of the pilot research in Durham was presented at a one-day seminar on communities and heritage held at Durham Cathedral in March 2012. The work is currently being written up for submission to an appropriate refereed journal for publication during 2013 or 2014.
Research Team (in alphabetical order): Glenn Bowdin, Emma Heslington, Steve Jones, Jackie Mulligan, Mihaela-Oana Tara-Lunga, Carolyn Tauxe, Professor Rhodri Thomas, Dr Pei-Ying Wu.
Additional technical contributions: Professor Adam Blake (Bournemouth University); Professor Calvin Jones (Cardiff University) and Professor Leo Jago (Tourism and Business Events International)
Other contributors: Tony Rogers and Dr Emma Wood
Funder: Commissioned by Meeting Professionals International Foundation and funded by industry sponsors
Timeframe: 2012 – 2013
Summary: This project estimates 2011 meetings activity and profile (meeting volume, venue volume, number of attendees and expenditure in the UK) and model the contribution that activity made to the national economy in 2011 (such as GDP contribution, employment, tax revenue, wages and salaries, imports and industry output). The meetings activity levels will be based on survey research. Meeting Tourism Satellite Account and UK input-output modelling are built to assess the economic importance of the meetings industry in the UK, which follows the UN World Tourism Organisation approach and definitions.
Output: The Industry Profile Report; UK Economic Impact Study: Final Report
- John Allan: Exploring Resilience Among Year 1 Students Following Outdoor Field Weeks within the Carnegie Faculty
- Elizabeth Board: Cardiac Risk in Anorexia Nervosa and Low Body Weight Female Endurance Runners
- Lisa Gannon: Bone Health in Youth Athletes
- Jennifer Hester: Psychological Resilience Among Overweight Adolescents
- Peter Mackreth: Delivering Obesity Reduction Services in the UK
- Melissa Marwood: Pulmonary Oxygen Uptake Kinetics in Trained Versus Untrained Male Adolescents
- Sarab Shhab: Promotion of Self Care Among Diabetic Patients in Syria
- Costas Tsakirides: Post-coronary Care in Yorkshire
- Liz Webster: Development of Child-centred Diabetes Services within the NHD
- Emma Whatley: An Analysis of Phenotype-genotype Interactions on Body Composition, Bone Turnover in Distance Runners
Completed postgraduate research awards over the past 5 years
- Colin Whiers: To Identify the Motives for Participation and Perceived Health Benefits of Participants in an Aerobic Kick Boxing Class
- Claire Griffiths: Prevalence of Overweight and Obesity in 11 Year Old Children
- Estathios Avramides: The 4W Model of Drowning
- Stephen Cobley: The Relative Age Effect and Attainment in Physical Education
- Lauren Duckworth: Protein Manipulation in Overweight and Obese Children
- Radley Duncan: Body Composition Analysis: Evaluation of methods in adolescents of varying fatness
- James Hobkirk: Hypertriglyceridaemia, Small Sense Low Density Lipoproteins and Cardiometabolic Risk Stratification in Paediatric Obesity
- Patrick Lander: The Role of Pacing in Sub-maximal and Maximal Intensity Exercise: Impacts of environmental and protocol manipulations
- Raymond Lloyd: An Evaluation of Selected Load Placement on Load Carriage Economy, Biomechanics, and Perceptions of Pain and Discomfort
- Marrissa Martyn: Systematic Review and Meta Analysis of Exercise Effects on Bone Health in Women
- Michelle Mellis: Associations between physical activity, cardiorespiratory function and global cardiovascular disease risk in healthy young to middle-aged adults
- Andrew Pringle: A National Evaluation of the Local Exercise Action Pilots: Effectiveness, Efficiency and Evaluability
- Eva Warwick: Carbohydrate-protein Co-ingestion During Short-term Recovery: Glycogen metabolism, substrate oxidation and exercise capacity
- Nicholas Wattie: Relative Age, Sport Participation, and Positive Youth Development : A developmental systems perspective