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Consultancy Services

The Research Centre for Sport Coaching and Physical Education has a growing track record in delivering research and development consultancy support to sport and sport coaching organisations nationwide and internationally.

We provide research and development services in the following areas:

We provide the following services:

  • Development research
  • Evaluation research
  • Customer insight
  • Strategy/systems analysis and design
  • Curriculums and capabilities
  • Education and qualifications
  • Workforce auditing and planning
  • 1:1/group training/CPD/development
  • Business coaching

We have expert knowledge in the following areas:

  • Participant and player segmentation models, development models, pathways and curricula
  • Understanding coaching practice, effectiveness and expertise
  • Coach segmentation models, development models, pathways and curricula
  • Coach development – 1:1 and group
  • Developing coach developers
  • Coaching policy, systems and strategy development
  • Coaching workforce audits and plans
  • Coaching for business performance
  • Impact evaluation research

We are proud to have strong links with some of the most influential professional associations internationally relating to sports coaching. These include the International Council for Coaching Excellence and the European Coaching Council.

Our clients

Recent and current clients include:

  • British Canoe Union
  • British Gymnastics
  • English Hockey
  • The Football Association
  • Morrisons PLC
  • The Philippines Department of Education
  • The Royal Yachting Association
  • The Rugby Football League
  • South African Sports Confederation and Olympic Committee
  • Sport Northern Ireland
  • Sports Coach UK
  • Training and Development Agency
  • UEFA
  • UK Sport
  • Youth Sport Trust

Case studies

British Gymnastics - Participant/Player Insight
A 6 month project to find out more about the needs and wants of gymnasts at different ages (0-4 years, 5-7 years, 8-11 years, 12-14 years etc) and pathways (beginner, recreational, talent and high performance). The work involved the analysis of existing research and information (e.g. Active People and Taking Part), interviews with gymnastics ‘experts’, and extensive interviews with coaches, gymnasts and parents. British Gymnastics is using the information to inform their participation and performance strategies, funding applications, sport development and coaching programmes and practices.

England Hockey and Rugby Football League - Coach Development
An on-going project to support England Hockey and the Rugby Football League with their talent development coach development programmes. The work involves interviews with coaches, video-taped coaching sessions, and post session reflections. The aim is to help coaches understand how their session objectives are being achieved or otherwise in terms of player/performer outcomes. The project has been very well received by the coaches, coach developers and performance directors in these sports, and the coaches believe it has had a significant impact on their practice.

Football Association - Research Reviews to Support the High Performance Academy
A 6 month project to analyse the latest research in the areas of practice and training (the 10,000 hours rule), coaching styles, and coaching aura and impression management. The work involved extensive literature searches, analysis, report writing and learning tool development. The Football Association has been using the research with high performing coaches in its recently developed elite coaches’ academy programme. Indeed, the FA has recently commissioned Sport Coaching Innovations at Leeds Beckett to undertake further research work on player and coach competencies, coach developers, and an international coach education benchmarking study.

Why do players pay more attention to an experienced coach? Even if they’re not more experienced! – Research Study led by Andrew Manley

Gymnastics research has wide reaching impact

Morrisons Coaching for Performance
The Morrisons Coaching for Performance grew out of a relationship between the company and the University at VC level in 2008-9, followed by engagement by within the Business and Carnegie Faculties.


Julian North - Senior Research Fellow -