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Consumer of the Future


The world of consumption is changing and consumers are getting more demanding.

This research theme aims to further understand how consumers of the future will interact with retail and products. We look closely at how this can be improved, particularly from a customer experience and sustainable consumption perspective.

We specialise in:

  • Retail consumer experiences
  • Multi/Omni-channel retailing
  • Future nutritional research for health and wellness
  • Digital engagement in store, in home and mobile
  • Consumer shopping behaviour
  • Psychology and sociology of retail
  • Changing global demographics.

From mapping the needs of the developing world to understanding consumers’ changing requirements, our experts are always developing new knowledge and practical applications to help businesses.

Our knowledge and expertise in how to map the consumer sensory journey through retail customer experiences as well as supporting healthy lifestyles, lets us understand how to improve messaging and communications.

We are constantly conducting research into how consumers operate in the ever-evolving digital world; how this impacts on the physical retail environment and what this means to future retail customer experiences.

Research Snapshot

Leeds City Council Market Services asked us to support their research and technology development for a Technology Strategy Board grant aimed at retaining existing and attract additional shoppers to Kirkgate Market.

Working with food traders and subcontractors, the team created a digitally enabled shopping experience using the actual marketplace environment.  The outcome was a 3D digital platform, able to map any indoor market and app software solution that allowed the Market to implement a customer click and collect service.

For Kirkgate Market, the project trial enabled traders to adopt and benefit from e-commerce to increase sustainability and enhance opportunities. During the trial, the Market matched the convenience of large high street and out of town retailers and provided additional reasons for shoppers to come to the Market, thereby supporting Leeds city centre.

Our aim is to continue working with Leeds City Council Market Services to develop this trial into a new business model that can be adopted by other markets.