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Rose Bowl

Product Packaging Innovation


Shoppers looking at packaging

Responding to the retail supply chains’ needs, ensuring that both the product and packaging meet consumer and business requirements.

Our experts work in areas such as marketing and design innovation, looking at everything from shelf-ready packaging and interactive packaging, to point of sale and sensory design. We look closely at how the digital world will impact product and package design through new advancements in areas such as augmented reality and printed electronics.

We have specific expertise to support new packaging development from structural design to testing. We investigate the use of new technologies, materials and barriers to support more innovation in sustainable packaging. Our well-equipped microbiology laboratory can also support food product and packaging innovation.

  • Packaging design and innovation
  • Sustainable product and packaging development
  • Consumer acceptance of new retail technologies
  • Forensic microbiology in manufacturing
  • Qualitative and quantitative consumer product testing
  • Creative support and innovation processes

Research Snapshot

We were approached by a major glass manufacturer and asked to research the sensory experience of beer drinking. Beer packaging is generally uninspiring and the company wanted to understand what they could do to improve this for their customers. Glass continues to meet the needs of a modern society for sustainability and appeal, but was there an opportunity to offer more?

Using qualitative and quantitative consumer product testing, we established which bottle designs were preferred by consumers and why. Following this research, we were able to help the company understand how variations in bottle design, colour and shape affect consumer perception of the drinking experience and therefore improve the relevance and appeal of beer packaging.

The research has provided a new way of thinking about the drinking experience and has led to a number of new designs for bottles.