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Packaging Development

Shoppers looking at packaging

Delivering Strategic Packaging Development

The Challenge

The Retail Institute was challenged by a well-known food manufacturer to identify a new type of food packaging that would survive in extreme climates.

Working closely with the manufacturer, we had to apply our experience of what it takes to produce packaging solutions for traditional storage conditions, along with our knowledge of the pressures that extreme heat and freezing temperatures puts on packaging.

We were also tasked with understanding which packaging material would be most suitable to prevent spoilage and increase shelf life at these extreme climates.

The Approach

This project required our entire team to work together to apply our range of disciplines, services and research methods.

Before a solution could be developed, we carried out extensive research to gain important insights on innovative new materials, extreme climates and more. This included:

  • analysing the suitability of existing packaging materials, in both extreme weather conditions and whilst in transit
  • identifying suitable alternative packaging materials
  • testing the suitability of recommended packaging materials to ensure that the new material will enhance shelf life and reduce spoilage for the export market

The Outcome

After our extensive research and consultation work, we produced a technical feasibility report for the client, which detailed the results of our research.

The client was impressed with the effort we had put into finding a solution to their problem, and took the recommendations of our research on board. Using our research, they went on to adopt a new packaging material for the product so that spoilage and waste was decreased and shelf life was increased.

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