A leading European packaging convertor wanted to strengthen its customer relationships through the use of innovative food packaging.
The company wanted to deliver increased value for its customers by pro-actively proposing cutting-edge innovations for food and drink packaging.
To achieve this, the company approached the Retail Institute to develop a series of workshops that would impart the necessary knowledge and skills.
Working in partnership with the client, the Retail Institute developed a series of workshops that enabled them to identify a number of potential innovations they could present to their customers. The workshops delivered the following:
- how to transition market research and trends into conceptual ideas for new products
- developments in materials and what could be applicable to the customer's product range
- how the application of packaging can enhance the consumer experience
This workshop provided the client with the knowledge and skills they sought plus a number of conceptual ideas that have now been taken to the feasibility and costing stage.