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Marketing Public Relations and Communications



About

Leeds Business School has strong links with the marketing industry's professional body, the Chartered Institute of Marketing (CIM) and is an accredited study centre for the delivery of CIM professional awards.

Our staff have also authored course books on behalf of the Chartered Institute. We also have links with the Chartered Institute of Public Relations (CIPR) and are an accredited study centre for the delivery of CIPR professional awards.

Leeds Business School is a key player in public relations and communications education, with the largest and most prestigious PR education centre in Europe and a centre for excellence for public relations and communications teaching in the UK and Europe. The Public Relations Consultants Association (PRCA) named Leeds Metropolitan as one of its ‘eleven elite’ universities offering public relations and communications courses.

As a student with us you will have the opportunity to learn from, and network with, our highly experienced staff, professionals and like-minded individuals. You will also benefit from attending our CIPR lecture series featuring industry speakers from a range of companies which have previously included Asda (Wal-Mart UK) and Unilever plc.

I was keen to advance my career in PR and get a good grounding in the subject. In this industry you learn a lot on the job, but the Diploma helped me understand the foundations behind my day-to-day work. Two years after finishing my course I was named as one of PR Week’s Top 29 Under 29s – a list of up and coming people working in PR.

Charlotte Morris, Senior Media Manager, Joseph Rowntree Foundation

Our Courses

Course

Suitable for

CIM Professional Certificate in Marketing

Those working in supporting marketing roles or individuals in more senior positions, particularly in SMEs, where marketing is only part of the role.

CIM Professional Diploma in Marketing

Marketers involved in managing the marketing process at an operational level, or those looking to build on knowledge gained at Professional Certificate level with future management level marketing roles in mind.

CIPR Advanced Certificate

Professionals working in the field and recent graduates entering public relations, looking for a springboard to professional advancement.

CIPR Diploma

Public Relations practitioners seeking to acquire strategic theories, tools and techniques to improve PR decision-making and effectiveness.

MSc Corporate Communications

Communication Managers or leaders seeking personal development, networking opportunities and insight into additional fields such as Corporate Social Responsibility, crisis PR and social media, opening new opportunities to maximise professional performance and career prospects in this dynamic sector.

MA Public Relations & Strategic Communication

Those aspiring to enter the profession using opportunities the course offers such as placements and learning from PR practitioner mentors, or professionals within the sector seeking formal PR education.

MA International Communication

Those aspiring to become effective communications practitioners within an international setting or seeking careers in international organisations, who would like opportunities to network, study in Europe and an optional industrial placement as part of their course.

MSc Journalism

Experienced professionals or those starting their careers in journalism, seeking to get to grips with a changing industry and to develop highly sought-after writing skills, those seeking to progress in PR, social media, communications, digital marketing, SEO, brand management and/or in roles such as editor, reporter, feature writer or correspondent.