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Dr Alexandra Kenyon


Dr Alexandra Kenyon
Contact Details
Dr Alexandra Kenyon

Course Director

School Of Events, Tourism And Hospitality Management

0113 81 24930 A.Kenyon@leedsbeckett.ac.uk

About Dr Alexandra Kenyon

Through Alexandra’s research and enterprise activities she has national and international reputation in the field of corporate social responsibilities by working in collaboration with renowned organisations such as Meeting Professionals International (Dallas, US), Welcome to Yorkshire, Leeds City Council and National Pubwatch (UK). These organisations funded research projects which enabled the generation of new, cross-cultural and commercially appropriate methodologies with key stakeholders; in addition to providing strategy driven outputs.  Findings have been dissemination through White Papers, Business Strategy Reports, Key Note Speaker Presentations at Conferences and Educational Work Packages.  Recently Alexandra completed a research project funded by GGV Casino for Leeds City Council investigating the Prevalence of Gambling in Leeds.  The research findings have been pivotal is policy change of Leeds support workers and policy (report available here https://www.leeds.gov.uk/docs/Problem%20Gambling%20Report.pdf)   

Further, Alexandra has engaged in an ERASMUS funded project, COBERN (Consumer Behaviour Erasmus Network) with 30 European Universities to investigate ‘Alcoholic and Non-Alcoholic Consumption Patterns across Europe’ using new methodologies such as picture-based questioning. 

Closer to home, Alexandra was the Keynote Speaker at National Pubwatch’s 10th Conference (2013) where her research findings of Social Responsible Night-time Economies reassured police, licencing authorities and licenced retail outlets; amongst others that the Scheme is beneficial economically and socially in addition to moving forward the scheme strategically.  In addition Alexandra is exploring a Q Sensor which measures heart rate, adrenalin and temperature which has been tested with young people at music festivals extending methodological knowledge regarding emotions and memory recall.  Alexandra's academic text book Doole, I. Lowe, R. And Kenyon A. J. (2019) International Marketing Strategy 8th ed. London, Cengage will be released in January 2019

Alexandra is on the Editorial Board for the Journal of Advertising Research, a Certified Member of the Market Research Society and Member of the Institute of Hospitality .

Research Interests

Through Alexandra’s research and enterprise activities she has national and international reputation in the field of corporate social responsibilities by working in collaboration with renowned organisations such as Meeting Professionals International (Dallas, US), Welcome to Yorkshire, Leeds City Council and National Pubwatch (UK). These organisations funded research projects which enabled the generation of new, cross-cultural and commercially appropriate methodologies with key stakeholders; in addition to providing strategy driven outputs.  Findings have been dissemination through White Papers, Business Strategy Reports, Key Note Speaker Presentations at Conferences and Educational Work Packages.  Recently Alexandra completed a research project funded by GGV Casino for Leeds City Council investigating the Prevalence of Gambling in Leeds.  The research findings have been pivotal is policy change of Leeds support workers. 

Further, Alexandra has engaged in an ERASMUS funded project, COBERN (Consumer Behaviour Erasmus Network) with 30 European Universities to investigate ‘Alcoholic and Non-Alcoholic Consumption Patterns across Europe’ using new methodologies such as picture-based questioning.  Further collaborative projects; with the COBEREN team, through the European Commission Horizan 2020 are being sought.

Closer to home, Alexandra was the Keynote Speaker at National Pubwatch’s 10th Conference (2013) where her research findings of Social Responsible Night-time Economies reassured police, licencing authorities and licenced retail outlets; amongst others that the Scheme is beneficial economically and socially in addition to moving forward the scheme strategically.  In addition Alexandra is exploring a Q Sensor which measures heart rate, adrenalin and temperature which has been tested with young people at music festivals extending methodological knowledge regarding emotions and memory recall. 

Alexandra is on the Editorial Board for the Journal of Advertising Research

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