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Dr Audra Diers-Lawson

Dr Audra Diers-Lawson
Contact Details
Dr Audra Diers-Lawson

Senior Lecturer

Leeds Business School

0113 81 24797 audra.lawson@leedsbeckett.ac.uk

About Dr Audra Diers-Lawson

Dr. Diers-Lawson is an academic with 20 years of integrated marketing communication and public relations experience. Her primary interests focus on crisis communication and the development and use of simulations in education and training settings.

In the last 20 years, Dr. Diers-Lawson has worked in integrated marketing communication (IMC) and public relations, working with organisations ranging from small businesses to multinational corporations and across industries including agriculture, construction, government, healthcare, media, nonprofit, service, and technology.

This experience has complemented the development of her academic areas of research, teaching and curriculum development. Dr. Diers-Lawson's research focuses on managing the relationships between organisations, stakeholders, and across platforms, situations, and cultures. Most of her research focuses on crisis communication and she is increasingly interested in the cross-cultural implications and challenges of crisis response because there are very few genuinely ‘local’ crises today because of both increasing globalisation of business and our multi-platform world. Complementing her interest in risk and crisis communication, she is also interested in the use and development of simulations as a method of training and education in applied fields like public relations and business management.

Current Teaching

Dr. Diers-Lawson teaches in the School of Public Relations and Journalism at the undergraduate and post graduate levels.

At the undergraduate level, she is the module leader for modules like:

  • Issues and crisis management
  • Digital media
  • BA Dissertation
  • Employee engagement

At the graduate level, she is the module leader for modules like:

  • Digital media
  • Corporate social responsibility
  • Issues and crisis management

Research Interests

Dr. Diers-Lawson's research centres on four inter-related lines of research:

  1. More effectively identifying and predicting the nature of relationships between organisations and stakeholders
  2. The ways that crises and crisis response by organisations influence those relationships
  3. How counter-advocacy or counter branding efforts influence those relationships
  4. How to better develop practitioner skills in applied contexts

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