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Dr Audra Diers-Lawson


Dr Audra Diers-Lawson
Contact Details
Dr Audra Diers-Lawson

Senior Lecturer

Leeds Business School

0113 81 24797 audra.lawson@leedsbeckett.ac.uk

About Dr Audra Diers-Lawson

Senior Lecturer of Public Relations in the School of Strategy, Marketing, & Communication.

Dr Diers-Lawson's experience in integrated marketing communication emerged from a family business in equine photography and marketing in the agricultural sector. She took this experience to consultancy practice focusing on creating, implementing, and evaluating marketing communication campaigns including public relations, advertising, and strategic engagement with key consumer and stakeholder groups. In addition, she has worked extensively on management communication issues within organisations to help them better achieve their core mission. She has worked with small businesses, large geographically dispersed organisations, health-advocacy organisations, and multinational companies.

Audra's research centres on four inter-related lines of research:

  1. More effectively identifying and predicting the nature of relationships between organisations and stakeholders
  2. The ways that crises and crisis response by organisations influence those relationships
  3. How social media engagement influences those relationships
  4. How counter-advocacy or counterbranding efforts influence those relationships

Current Teaching

  • Public Relations undergraduate and post graduate courses. In particular issues and crisis management and digital communication modules.

Research Interests

Dr Diers-Lawson's research focuses on managing the relationship between organisations and stakeholders across platforms, situations, and cultures. Most research focuses on crisis communication and she is increasingly interested in the cross-cultural implications and challenges of crisis response because there are very few genuinely 'local' crises today because of both increasing globalisation of business and our multi-platform world.

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