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Dr Emma Wood


Dr Emma Wood
Contact Details
Dr Emma Wood

Reader

School of Events, Tourism Hospitality & Languages

0113 81 23963 E.Wood@leedsbeckett.ac.uk Curriculum Vitae

About Dr Emma Wood

Emma is head of the International Centre for Research in Events, Tourism and Hospitality. She has published widely in the areas of event impact, event experience and event marketing including a recently co-edited book, The Event and Festival Experience. Emma is joint editor of the Journal of Policy Research in Tourism, Leisure and Events and also chairs the Academy of Marketing special interest group in Events and Experiential Marketing. Her consultancy projects for local government and other bodies focus on the evaluation of festivals and events, social marketing though events and audience development. Her specialist areas relate to locality and event tourism, event marketing and the impact of events and festivals on social change within communities.


Current Teaching

Event Management (BA, MSc, PhD)

  • Research Methods L5, L6, L7 and Doctoral
  • Marketing communications L6, L7
  • Consumer behaviour L5

Research Interests

Experiential marketing: measuring the effectiveness of events in relation to collective emotion and memory; Social marketing (positive behaviour change) through live events; and Place marketing and festivals.


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