Professor Emma Wood
About Professor Emma Wood
Dr Emma Wood is Reader in Festivals and Events Marketing and specialises in marketing communications, social marketing and impact studies within the events sector.
Emma is head of the International Centre for Research in Events, Tourism and Hospitality. She has published widely in the areas of event impact, event experience and event marketing including a recently co-edited book, The Event and Festival Experience. Emma is joint editor of the Journal of Policy Research in Tourism, Leisure and Events and also chairs the Academy of Marketing special interest group in Events and Experiential Marketing. Her consultancy projects for local government and other bodies focus on the evaluation of festivals and events, social marketing though events and audience development. Her specialist areas relate to locality and event tourism, event marketing and the impact of events and festivals on social change within communities.
- Event Management (BA, MSc, PhD)
- Research Methods L5, L6, L7 and Doctoral
- Marketing communications L6, L7
- Consumer behaviour L5
Experiential marketing: measuring the effectiveness of events in relation to collective emotion and memory; Social marketing (positive behaviour change) through live events; and Place marketing and festivals.