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Dr Martina Topić


Dr Martina Topić
Contact Details
Dr Martina Topić

Lecturer

Leeds Business School

0113 81 29317 M.Topic@leedsbeckett.ac.uk

About Dr Martina Topić

Dr Martina Topić is a Lecturer in Public Relations at Leeds Business School, Leeds Beckett University. She worked as a journalist in several print media in Croatia, Slovenia and Italy, as well as entrepreneur where she has founded several companies in the past 10 years. As an entrepreneur she was responsible for management and marketing activities. Martina also worked at the University of Zagreb (Faculty of Political Science) as a research fellow/GTA (2007-2013) and at Leeds Beckett University (2014-2016), and she has worked as a researcher in several research projects, including UNESCO Media Development Indicators (2008-2009) and FP7 Identities and Modernities in Europe (2009-2012). Since May 2016 she works as a lecturer in Public relations at Leeds Beckett University.

Current Teaching

  • Undergraduate teaching:
    • Business Journalism (module leader)
    • Reporting 2 (Features) (module leader)
    • Writing for Communications (module leader)
    • PR skills (module leader)
    • Communication Ethics and Regulation
    • Journalism Practice and Principles
    • Integrated Marketing Communications
    • Foundation for Marketing
    • Marketing Communications
    • Digital marketing
  • Postgraduate teaching:
    • Research Methods for MSc in Corporate Communications
    • Research Methods for MA programmes (PR, Journalism, Communication)

Research Interests

Dr Topić's research interests include Public relations, Media and Journalism, Cultural management, and Corporate Social Responsibility studies with particular interest in the UK's supermarket industry.

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