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Dr Martina Topić

Dr Martina Topić
Contact Details
Dr Martina Topić

Senior Lecturer

Leeds Business School

0113 81 29317 M.Topic@leedsbeckett.ac.uk

About Dr Martina Topić

Dr Martina Topic is a senior lecturer in public relations at Leeds Beckett University, Leeds Business School.

She worked as a journalist in several print media in Croatia, Slovenia and Italy, as well as entrepreneur where she has founded several companies in the past 10 years. As an entrepreneur she was responsible for management and marketing activities.

Martina also worked at the University of Zagreb (Faculty of Political Science) as a research assistant (2007-2013). At Leeds Beckett University, she was first appointed as a graduate teaching assistant (2014-2016), then Lecturer in Public Relations (2016-2017), and since December 2017, she works as a Senior Lecturer in Public Relations.

She has worked as a researcher in many research projects, including UNESCO Media Development Indicators (2008-2009), FP7 Identities and Modernities in Europe (2009-2012), Public Service Employment (2017-2017), yellow sticker shopping project (since October 2017), sustainability and consumer views (since June 2018) and COMPETE IN project (since October 2017). She also currently leads two projects, British Academy funded project on women in advertising industry and EUPRERA project on women in public relations.

Since 2016, she serves as Local Research Ethics Coordinator, Social Media Manager for undergraduate and postgraduate programmes (Facebook and Twitter), and academic advisor to Level 1 and Level 2 students (Public Relations, Journalism). Martina also holds Fellowship of the Higher Education Academy, and she is an external examiner at Bournemouth University (BA (Hons) Public Relations).

Current Teaching

  • Undergraduate teaching:
    • Futures: Evolution of Media (module leader, lectures, seminars)
    • Media and Public Sphere (module leader, lectures)
    • Reporting 2 (module leader)
    • Public Relations (module leader, lectures, seminars)
    • Communication Ethics and Regulation (module leader, lectures, seminars)
    • Placement module (tutor)
  • Postgraduate teaching:
    • Dissertation for all MA/MSc programmes in PR, Journalism and Communication
    • PR Skills

Research Interests

Martina's research interests include Public Relations History, Corporate Social Responsibility, Media and Journalism studies and Women's Studies. She has published articles, book chapters and books in these areas of interest and she has supervised many undergraduate and postgraduate students in these fields.

She is currently preparing two edited books, "Women in the Media: Who Creates the News?" and "The Future of Sustainability", and upon completion of thesis corrections she is planning to develop a monograph from her second thesis, on CSR and the British press. She is also currently editing a special number of a journal 'Social Sciences' on Media and Nationalism.

In her work, she is particularly interested in women's studies, and she has looked at the position of women in Public Relations and Journalism, and recently she has obtained funding from the British Academy to look at the position of women in the UK's advertising industry. In addition, she is also leading EUPRERA project on women in public relations.

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