Dr Neil Ormerod
About Dr Neil Ormerod
Dr Neil Ormerod is a Research Fellow at ICRETH. Neil specialises in evaluation studies within the fields of environmental management, tourism and recreation. His current research interests focus on outdoor recreation and tourism spaces, mobilities, and the commodification of outdoor sports and activities.
Neil joined ICRETH from the University of Exeter in 2014 following the completion of his ESRC CASE Studentship PhD. His research entitled: ‘An Examination of the Challenges of Capturing the Value of Adventurous Off-road Cycling: A Perspective from South West England’ was conducted in partnership with Forestry Commission England and 1 South West Cycle Adventure (www.1sw.org.uk). The research employed both quantitative and qualitative methods to understand the behaviour, participant profile and economic value of off-road cyclists visiting a purpose built off-road cycling facility for tourism and recreation purposes.
Since joining Leeds Beckett University Neil has worked on over ten collaborative evaluation projects including: socio-economic impact studies on behalf of Meetings Professional International (MPI) and the Rugby Football League (RFL); a programme evaluation for the Economic and Social Research Council (ESRC); and social impact assessments for Sport Wales, Yorkshire Cricket Partnership and Yorkshire Wildlife Trust. Recently Neil has contributed to a large-scale study focusing on problem gambling in Leeds, commissioned by Leeds City Council. The study was led by ICRETH colleagues Dr Alexandra Kenyon and Professor David Parsons and conducted in collaboration with independent consultant Dr Heather Wardle, a leading authority on Gambling Research.