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Dr Vandana Pareek

Dr Vandana Pareek
Contact Details
Dr Vandana Pareek

Senior Lecturer

Leeds Business School

0113 81 21812 V.Pareek@leedsbeckett.ac.uk

About Dr Vandana Pareek

Vandana holds PhD degree in Marketing from the University of Edinburgh. She has over eight years of teaching experience in an HE environment. She has taught a wide range of Marketing modules such as Marketing I & II, Marketing Communications, Brand Management.

Vandana is a dynamic and self-motivated researcher with a drive to conduct impactful research and apply her research expertise in delivering research-led teaching. She aims to make a strong contribution to the University's commitment to deliver excellent student experience. Her teaching philosophy revolves around making use of interactive lectures and encouraging students to connect theoretical concepts with real-life examples. In this regard, she feel it is essential to foster critical-thinking and introduce students to the happenings in the current business landscape.

Current Teaching

  • Module Leader: Contemporary Brand Management
  • Seminar Tutor: Integrated Marketing Communications

Research Interests

Vandana’s research interests cover a range of topics including brand management, services marketing, marketing communications, scale development and research methodology. Her research activities focus on making a significant contribution to the extant Marketing knowledge through innovative research questions and outcomes.

Vandana’s current research focuses on developing a scale to measure service brand identity. Her research methodology involves designing surveys, conducting exploratory and confirmatory factor analyses, and structural equation modelling.

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