Dr Vish Maheshwari
About Dr Vish Maheshwari
Dr Maheshwari actively contributes to the development of research in the field of marketing generally, particularly within branding, brand development and management through publications within internationally recognised academic journals and also contributing to the discussions and debate at SiG meetings.
Vish has reviewed a number of textbooks, reports published by leading publishers such as Rutledge, Sage Publications and Oxford University Press since 2008. This includes Marketing Research text (2e) by Nigel Bradley, Qualitative Data Analysis using Nvivo (2e) by Johnny Saldana; Strategic Brand Management by Rosenbaum- Elliot, Percy and Pervan.
Additionally, Vish also reviews submissions made to Academy of Marketing Science (AMS), Academy of Marketing (AM) and British Academy of Management (BAM) annual international conferences.
Dr Maheshwari leads and teaches a range of modules both at PG &UG level including MBA, this includes:
Contemporary Brand Management, Contemporary Marketing
International Dimensions of Marketing,
Dr Maheshwari is actively working on the development of relationship frameworks that explore and suggest dynamics within emerging area of place branding and its role in sustainable development.