[Skip to content]
To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

Dr Vish Maheshwari


Dr Vish Maheshwari
Contact Details
Dr Vish Maheshwari

Part-time Lecturer

Leeds Business School

???? V.Maheshwari@leedsbeckett.ac.uk

About Dr Vish Maheshwari

Dr Maheshwari actively contributes to the development of research in the field of marketing generally, particularly within branding, brand development and management through publications within internationally recognised academic journals and also contributing to the discussions and debate at SiG meetings.

Vish has reviewed a number of textbooks, reports published by leading publishers such as Rutledge, Sage Publications and Oxford University Press since 2008. This includes Marketing Research text (2e) by Nigel Bradley, Qualitative Data Analysis using Nvivo (2e) by Johnny Saldana; Strategic Brand Management by Rosenbaum- Elliot, Percy and Pervan.

Additionally, Vish also reviews submissions made to Academy of Marketing Science (AMS), Academy of Marketing (AM) and British Academy of Management (BAM) annual international conferences.

Current Teaching

Dr Maheshwari leads and teaches a range of modules both at PG &UG level including MBA, this includes:

Contemporary Brand Management, Contemporary Marketing
International Dimensions of Marketing,
Marketing Research
Research Methods

Research Interests

Dr Maheshwari is actively working on the development of relationship frameworks that explore and suggest dynamics within emerging area of place branding and its role in sustainable development. 

Back to Top Button
Back to Top Button