Hannah Edyvean, Senior Lecturer

Hannah Edyvean

Senior Lecturer

Hannah is a Senior Lecturer in Digital Marketing within the Leeds Business School. She holds a practice-based Masters from Leeds Beckett University and HEA Teaching Fellowship accreditation, as well as being an active PhD researcher and member of the Retail Institute Special Interest Research Group. Hannah is also a mentor for the HEA accreditation scheme.

Hannah’s background is in digital marketing, digital strategy, branding and visual communication, having worked as a marketeer for 10 years for global grocery clients, such as Asda, Sainsbury’s and Marks and Spencer. Prior to joining Leeds Beckett University, Hannah also set up and ran a successful graphic design and marketing agency. While running this business, Hannah was able to complete her professional practice masters, which focused on social media and digital marketing in a client-focused setting.

Current Teaching

  • Contemporary Marketing
  • Digital Strategy
  • Contemporary Brand Management

Research Interests

As an active PhD researcher, Hannah is currently focused on the study of experiential marketing via the use of technology. With links to an innovative mobile application, Hannah is working on testing the use of this within real-life retail settings to provide both academic and managerial insights.

Hannah Edyvean, Senior Lecturer