About James Musgrave
I have extensive experience in education and training across a number of sectors such as Events, Hospitality, International Manufacturing and Local Council. My areas of interest are in Corporate Social Responsibility, Change Behaviour, Strategy and Consumer Insights. I have provided training and education across the world including USA, China and India and continue to be invited to talk on areas related to Sustainable Events Management.
Course Director for Hospitality Management
I enjoy applied research across Hospitality and Events. I have a strong background in Sustainable Management. Presently, I am looking at how sustainable management practices in the meetings sector can assist in achieving UN Sustainable Development Goals. In addition, I am working with colleagues across a number of Universities to establish the parameters of social responsibility from Meeting Planners perspectives. More broadly my interests are in change behaviour in a variety of contexts – namely consumer consumption, travel and group behaviour. These research areas always bring me back eventually to Sustainable Management. I am an advocate of research informed teaching. I let my students pick apart my current research findings and apply the findings to their own context. Immediately my research has impact and my students gain unique and up to date insights.