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Sarah Kelsey
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About Sarah Kelsey
Sarah is a Lecturer in Marketing at Leeds Business School. Particular research interests include supermarkets, grocery shopping, food waste, cooking and eating. Prior to this Sarah was a Research Fellow in the Faculty of Business and Law at Leeds Beckett University.
Academic Background
- MSc Human Geography. University of Nottingham
- MA Tourism and Leisure, University of Lancaster
- BA (Hons), Media Studies, University of Luton
Areas of Expertise
- Supermarkets, market devices, consumer insight and online consumer communities.
- Qualitative Research Methods and Evaluation Techniques (interviewing, focus groups, workshop facilitation etc.)
- Primary and secondary data analysis
Current Teaching
Dissertation Workshops and Supervision
Consumer Insight
Marketing Research
Information for Marketing
Individual Project
Research Interests
Current and Recent Project Work
- Yellow-sticker shopping
- Consumer survey of supermarket shopping habits
- Obesity communication research cluster development award
- Review of the Adviser Assessment Tool, DWP
- Job Outcome Target National Evaluation, DWP
- Reporting Local Authority Performance to Citizens, CLG
- Peer Review: a model for performance improvement? Performance Hub
- Follow-on Evaluation of Job Outcome Target Pilots
- Social Mobility Research Project, DWP
- UPBEAT (University Partnership to Benchmark Enterprise Activities and Technologies)
- Evaluation of Local Government Capacity Building Programme, CLG
- Call Off Contract to provide research and consultancy services for the Policy and Strategy Directorate of Yorkshire Forward
- BME Business Support Evaluation - Asian Trades Link, Bradford
- Evaluation of Multiple Provider Employment Zones, DWP
- Developing a Regional Intelligence Capability, Commission for Rural Affairs
- The Employability of Young People, The Prince's Trust
- Third Phase Evaluation of the Skills for Business Network - SSDA
- New Deal for Communities National Evaluation, Bradford Trident, ODPM
- Older Workers in the UK - Fair Play Partnership
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