About Tracey Lancaster
Tracey is Deputy Vice Chancellor (Corporate Communications) at Leeds Beckett University with strategic responsibility for home and overseas recruitment, widening participation, and internal and external communications.
She joined Leeds Beckett in July 2016 and, prior to that, was Director of External Relation at Sheffield Hallam University for three years, where she reshaped and united its corporate affairs functions, delivering year-on-year increases in student recruitment numbers against a declining demographic and its first national reputation marketing campaign. She also led a significant increase in the University's national and international media profile and established its first fundraising team, focused on generating support for disadvantaged students.
Educated at the University of Cambridge, Tracey started her senior career as a marketing manager for the Royal Shakespeare Company in 1997 before moving into the higher education sector in 2002 when she became the University of Birmingham's first director of marketing and, subsequently, director of external relations.
Tracey is a governor of the Royal National College for the Blind in Hereford and a member of the teaching faculty for the CASE Strategic Marketing Institute.