Stories

Carla Peniston, BA (Hons) Sport Business Management

I was diagnosed with epilepsy in secondary school and suddenly had to adapt to a life of taking medication. I was worried about being judged based on my disability. Being involved in sport gave me confidence in living with epilepsy and has given me a passion for working in sport.

Stories

Female scholarship recipient Carla Peniston standing in front of a tree.

Why did you choose to study Sports Business Management at Leeds Beckett University?

I was diagnosed with epilepsy in secondary school and suddenly had to adapt to a life of taking medication. I was worried about being judged based on my disability. Being involved in sport gave me confidence in living with epilepsy and has given me a passion for working in sport.

I chose to do Sport Business Management because I am a strong believer that women should play more key roles in sports, especially on a business level. From meeting guest lecturers in the industry to working with the university’s sports team, I picked Leeds Beckett because there are so many opportunities to grow on this course.

“As I am the first person to go to university in my family, I felt I may be at a disadvantage at university. Receiving this scholarship shows that Leeds Beckett wants to help even first year students like me to achieve what maybe a more financially privileged person can.”

How has the Carnegie Class of 75-77 Scholarship helped you?

As I am the first person to go to university in my family, I felt I may be at a disadvantage at university. Receiving this scholarship shows that Leeds Beckett wants to help even first year students like me to achieve what maybe a more financially privileged person can. I want to inspire prospective students and people in similar situations as me, so that they can achieve whatever they want to achieve.

What would you like to do after you graduate?

I am already developing what I hope to focus on in my career by working with Leeds Beckett’s women’s football team and developing their social media presence. I also hope to use some of the scholarship funds to attend Kick It Out seminars and events in London.

After graduating I want to work for Leeds United in a management or social media role. I am a huge fan and it would be a dream come true to work within the club and see how the work I do inside the club pays off on the pitch, and for the fans. Whatever I do I know I want to go on to inspire women like me to build careers in sports management.

What will your story be?

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In Clearing
Man in Leeds Rhinos top talking to a woman
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Students throwing a ball through a hoop
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Male sports student working on a computer