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Jonathan Sitton and Daniel Price (Business Studies, 2008)

Jonathan Sitton and Daniel Price (Business Studies, 2008)

Both Daniel and Jonny had been keen entrepreneurs alongside their studies.  Jonny imported products from Asia and Daniel managed and marketed events. Both knew they wanted to be their own boss and decided to create a  baby gifts company, My 1st Years, just after university.

The two learned to play to their abilities, Jonny said: "During the course, we learnt many aspects to business and the real world. I picked up my finance skills from the course." Daniel says his main strengths were in marketing, and it has been this combination of skills that has meant their company is on track for a million pounds in annual turnover and their personalised gifts have been associated with celebrities such as Elton John, Danii Minogue, Harper Beckham, Denise Van Outen and Holly Willoughby.

My 1st Years website can be found here.