Expert Opinion | Blog

The John Lewis Christmas ad – a different approach for a depressing year?

The long-awaited John Lewis Christmas advert, staring Buster the Boxer, was finally unveiled this week and in this blog post, Neil Kelley, Course Leader for the BA (Hons) Marketing and BA (Hons) Marketing and Advertising Management courses at Leeds Beckett University, shares his thoughts on this year's festive offering.

11/11/16

Archive

Syndication