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Sainsbury's Christmas advert

Christmas is for Winning

Today's Daily Mirror asks: Is the Sainsbury's Christmas advert 2014 a moving tribute or a cynical commercial? Leeds Beckett advertising expert and course leader for BA (Hons) Marketing and Advertising Management, Neil Kelley, contributed his thoughts about the new advert to the article and in this blog post he delves into the recent phenomenon of the Christmas advert.

14/11/14

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