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Trinity Leeds shopping centre

Black Friday - many in, some out

In this blog post, Dr Dong Hoang, Research Fellow at the Leeds Beckett Business School, reflects on Black Friday and why some retailers decide to opt out.

22/11/17

The John Lewis Christmas ad – a different approach for a depressing year?

The long-awaited John Lewis Christmas advert, staring Buster the Boxer, was finally unveiled this week and in this blog post, Neil Kelley, Course Leader for the BA (Hons) Marketing and BA (Hons) Marketing and Advertising Management courses at Leeds Beckett University, shares his thoughts on this year's festive offering.

11/11/16
Cathy Barnes

Is Black Friday good for UK retail?

2014 seems to be the year we all heard of Black Friday. For those of you who are still in the dark, it is the US equivalent of the Boxing Day sales, taking place the day after Thanksgiving.

Sainsbury's Christmas advert

Christmas is for Winning

Today's Daily Mirror asks: Is the Sainsbury's Christmas advert 2014 a moving tribute or a cynical commercial? Leeds Beckett advertising expert and course leader for BA (Hons) Marketing and Advertising Management, Neil Kelley, contributed his thoughts about the new advert to the article and in this blog post he delves into the recent phenomenon of the Christmas advert.

14/11/14

Can Morrisons Deliver?

As Morrisons prepare to launch their online food shopping service in Yorkshire this coming Monday, Professor Cathy Barnes contemplates how the supermarket will fare in the online shopping marketplace.

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