Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Leeds Business School
Lifting the lockdown: Pricing perceptions and the paradigm shift
Following the gradual release of the lockdown, hairdressers and pubs, amongst other businesses, are opening their doors again and welcoming back customers. Some people are desperate to get back into these ‘non-essential’ spaces, to be pampered, to have fun and to leave the confines of their immediate environment.
Written By
Dr Esther Pugh
Dr Esther Pugh
Senior Lecturer / Leeds Business School
Senior Lecturer in Business Strategy and Marketing. My PhD combines Critical Spatial Theory and Consumer Culture Theory in the context of Vintage Fashion Fairs. Future research interests are the role time, space and 'moments' in shopping, the role of physical space and how to improve space to make it more experiential.
