Leeds Business School

Lifting the lockdown: Pricing perceptions and the paradigm shift

Following the gradual release of the lockdown, hairdressers and pubs, amongst other businesses, are opening their doors again and welcoming back customers. Some people are desperate to get back into these ‘non-essential’ spaces, to be pampered, to have fun and to leave the confines of their immediate environment.

Dr Esther Pugh

Senior Lecturer / Leeds Business School

Senior Lecturer in Business Strategy and Marketing. My PhD combines Critical Spatial Theory and Consumer Culture Theory in the context of Vintage Fashion Fairs. Future research interests are the role time, space and 'moments' in shopping, the role of physical space and how to improve space to make it more experiential.

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