Trust survey reveals it’s not what is said but who said it that matters - External advocates more trusted than communications professionals
Over the past six months I have been working with colleagues from Germany and Italy exploring the issue of trust in different organisational stakeholders.
Knowledge, adoption and perceptions of Artificial Intelligence (AI) in strategic communication and public relations is one of the key topics explored in the European Communication Monitor 2019.
A sugar tax on soft drinks has now been in operation in the UK for more than a year and results so far seem to indicate it’s working. But campaigners say more still needs to be done and that the next target should be biscuits, cakes and snacks –- many of which contain high amounts of sugar.
The European Communication Monitor 2018 finds that excellent organisations both collect and use more information than ever before. Crucially, they also have effective leaders – although gaps in leadership skills and support exist across Europe. Insights from the largest transnational study on strategic communication worldwide.
During our twelve years of studying the annual status of the profession through the European Communication Monitor and the Latin American Communication Monitor, we have also painted a picture of the gender issues in public relations and communication management practice.
Professor Ángeles Moreno
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