UKCEM 25 Alumni Stories: Keron Toussaint

Keron Toussaint came to the UK Centre for Events Management (UKCEM) from Trinidad and Tobago in 2015 to study an MSc in Sports Event Management. Since then he has worked across the Americas in three cricket leagues as a Social Media Manager, Event and PR Coordinator, Team Liaison Officer and a Managing Director for his own company, Sauteurs Media.


Celebrating 25 years of the UK Centre for Events Management

Course studied: MSc Sports Event Management
Year studied:
Current Position:
Managing Director, Sauteurs Media

Keron’s passion has taken him across the Americas, from Canada and Florida to Guyana and the Caribbean. He’s specialised in running campaigns across Social media, Public relations, Events management and Team liaison management for the Global T20 Canada, Hero Caribbean Premier League, and West Indies Super 50 cricket leagues respectively. During this time he has taken on some demanding roles, such as acting as the Events and PR Coordinator for the Hero Caribbean Premier League, where he was responsible for the operation of media centres across seven countries and generating press coverage and opportunities for the league. His work has even given him an opportunity to interview the Saint Lucian Prime Minister, Allen Chastanet.

Keron Toussaint holds a microphone on the cricket pitch at the Global T20 Canada tournament

Keron at the Global T20 Canada cricket league

During his studies at UKCEM Keron was impressed with the opportunities he had to develop his expertise and “as an international student from Trinidad and Tobago, I was extremely pleased with the world class facilities and support provided for international students.” He cites the lessons learnt in teamwork, the confidence he gained in networking and marketing, as well as the emphasis on research, as assisting him in the professional practices in his former employment and his own business.

Since the Covid-19 pandemic, the sporting industry as a whole has endured a downturn and Keron’s PR and events management business, Sauteurs Media, has had to pivot towards other opportunities. “We are now focusing on social media management and developing small and medium size enterprises’ digital footprint. Presently, we are working with two local restaurants within Trinidad and Tobago.

He’s optimistic for the future and thinks that by being proactive there will always be opportunities. “Dreams become reality when pursued. Never stop learning and developing as a person because the event industry is amorphous in nature.”

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