Consultancy Projects: Final year students guiding the future for Weetwood Hall Estate and Caffè Nero
Our final year undergraduate and masters students have recently had the opportunity to deliver expert advice to local hospitality businesses.
As part of their BSc (Hons) Hospitality Business Management and MSc International Hospitality Management courses, final year students are working on live consultancy projects for hospitality businesses. These include award winning businesses Caffè Nero, a family-owned chain of over 800 traditional Italian cafes, and Weetwood Hall Hotel, a stunning venue on the edge of Leeds where guests can indulge themselves in tranquil surroundings.
Both businesses have provided fantastic consultancy projects which enable our students to put their learning into practice in a real-world setting. It also gives them an opportunity to connect with industry and further develop their knowledge in marketing, human resource and operations management and corporate social responsibility.
Both businesses have set projects which challenge our students to develop innovative solutions to issues they are facing today.
Steve Kershaw, General Manager at Weetwood Hall, asked our students to help broaden the hotels product portfolio. They have been tasked with looking at how the hotel could better utilise their beautiful outdoor spaces to create opportunities for guests to enjoy alfresco occasions and events themed around health and wellbeing.
Caffè Nero have an entirely different challenge linked with their focus on ethical business. The students have been asked to think of environmentally responsible ways to recycle or reuse waste coffee grounds for all their cafes.
Further details on the consultancy projects and our students recommendations will be shared as they become available.
Dr Alexandra J Kenyon: Alexandra is a Researcher leading on projects for the University's enterprise strategy focussing on Corporate Social Responsibility for events and hospitality, together with development projects in marketing emotions and interactive packaging.