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Will Irvine

Will I

Placement: Slingshot Sponsorship

Course: BA (Hons) Sport Business Management
Level: 5 (Sandwich Year)
About the Placement:

Will has finished his second year on the BA (Hons) Sport Business Management degree and has elected onto the Sandwich Year Placement option.  He is currently working as a Sponsorship Sales intern at Slingshot Sponsorship based in London.  Slingshot is an award-winning agency who works with rights holders across all industry sectors in order to maximise their sponsorship assets and communicate them effectively to brands in order to create strategic, long-term partnerships. 


“I currently work with two clients: one is London New Year’s Day Parade, the largest street parade in the world. The other is a global initiative to help accelerate climate action. My role at Slingshot is primarily sales based, so my day to day involves prospecting, reaching out to and meeting with global brands. The key to this process is researching and fully understanding a brands strategy, then pairing their objectives with a rights holders assets to demonstrate how sponsorship can satisfy them. Slingshot has given me fantastic advice and more responsibility than I would have ever expected, providing me with the best possible experience. I look forward to what the future holds with the team here”

The Placement Provider Said:

Will’s incredible appetite to learn had seen him achieve more in 6 months than any previous internship student. Will is already more than competent when leading pitch meetings and liaising with heads of global brands, making him a very valuable team member.  Albeit at the start of his journey, I have no doubt that if he continues to show the same attitude to work and learn at the rate he is, he will soon build a very successful career in the sponsorship industry.