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Well Met Hosts VIP Triathlon Event


Well Met, the conference office for Leeds Beckett University, had the honour of hosting some of the world’s best Triathlete’s today, Friday 6 May 2016, in anticipation of the inaugural Columbia Threadneedle World Triathlon Leeds, on 11 - 12 June 2016.

Old Broadcasting House

The regional client and media event was held to raise awareness of the World Triathlon in Leeds and provided a platform for triathletes to share experiences and advice ahead of the triathlon.

Hosted at Leeds Beckett University’s Old Broadcasting House building, this exclusive event welcomed world-class triathletes: Alistair Brownlee MBE, Olympic Gold medallist and graduate of Leeds Beckett University, Jonny Brownlee Olympic Bronze medallist & Non Stanford 2013 ITU World Triathlon Champion. Jack Buckner, CEO of the British Triathlon Federation and Alison Jefferis, Head of Corporate Affairs and Columbia Threadneedle Investments, were guest speakers at the event, along with Jonathan Edwards CBE, as host. 

There was an exclusive photo opportunity for invited media guests which took place on the forecourt of Old Broadcasting House, featuring the triathletes with a giant trophy and leader trophy. After an introduction from Jonathan Edwards in the afternoon, two panel discussions took place, followed by a seminar from Malcolm Brown, British Triathlon World Class Performance Coach and concluding with media interviews of the triathletes.

The World Triathlon Leeds will provide a unique opportunity for recreational triathletes to compete on the same course as the world’s best. On Sunday 12 June 2016, Leeds will welcome over 5,000 triathletes of all levels of ability to compete on the unique ‘point to point’ course with two separate transition areas. Beginning in Roundhay Park, athletes will complete an open water swim, a bike-leg which will take place via a series of laps in Leeds city centre, followed by a 10km run course which will finish in the city centre. Professional triathlete’s will follow the amateur group, which will be contested over the Olympic distance and involve a more technical, city centre-based bike course. 

Following the extremely successful 2014 Tour de France Grand Départ in Leeds and Yorkshire, this event is hoping to attract thousands of supporters and spectators to watch both the amateurs and professionals. Local champions, Alistair and Jonathan Brownlee will also be competing in the event, their last in the UK before the Olympic Games at Rio this summer.

Clare Vidler, Conference Manager for Well Met, Leeds Beckett University’s conferencing office commented:

“It’s really exciting to host yet another great sporting event in our city, and we are delighted to welcome high profile triathletes, along with the British Triathlon Federation, to our venue. After the buzz of the 2014 Grand Départ in Leeds, the city has been riding on a high of sporting events, including the Rugby World Cup last year, and we are keen to keep the momentum going. Being selected to manage high profile events such as this is, is really testament to our organisation and especially the fantastic team that we have working ‘behind-the-scenes’ to ensure that the event runs smoothly.”

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