brand guidelines

who we are

we are proud of our university and its heritage

We build strong relationships with employers, professional bodies and community organisations to ensure our education and research is contemporary, rich and relevant, and enables our graduates to make an immediate and effective contribution to society today, and throughout their careers. We are united by shared beliefs in academic and creative freedom and in the powerful, positive difference education makes to the people, organisations and communities we serve.

It is important that we reflect our brand and communicate our messages in a consistent way, so that users know what we stand for and can effectively access and digest our outputs. You can find out more about our values and vision on our We Are Beckett page, and you can explore our brand and guidance on how to implement it below.

Identity system

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Our university’s logo is the ‘face’ of our brand. It’s the single most visible representation of our university’s philosophy, beliefs, values and ambitions. That’s why it’s important to use the logo in a consistent way. We also have a number of sub-brands which use their name alongside the logomark of the Leeds Beckett University logo.

Use our approved logos and guidelines when using any of our logo family.

Logos and logo guidelines

We use three main typefaces

  • Aveny T LBU
  • DIN
  • TT Jenevers

Aveny T LBU is our headline typeface, working perfectly to convey punchy messages at any scale. DIN is our supporting typeface designed for legibility and efficiency. TT Jenevers is ideally suited for more formal applications.

Our alternative font is Arial, which can be found across Windows and Mac.

Find out more about our typefaces and how to use them
Leeds beckett primary colurs - purple, black and white

The Leeds Beckett primary palette consists of our three core colours:

  • Beckett Purple
  • Black
  • White

The primary brand colour,  Beckett Purple, should appear on all materials - either printed or digital.

To help create a distinguishing voice for our different audiences or campaigns, other colour swatches are separated into additional palette options.

Find out more about our colours and how to use them
Flag and the top of James Graham building against a blue sky

To help our audiences understand what Leeds Beckett University stands for, and to help us communicate our beliefs, we must present them in a unified and consistent way.

Our tone of voice guide will help you to to distinguish between writing as yourself and writing as our university, and to understand how our core values are translated into the content we create.

Leeds Beckett tone of voice information
Image of a female and a male students kneeling on a stage

Strong photography is key to telling the story of Leeds Beckett University. Our photographic approach uses a ‘fly on the wall’ style, with genuine, natural moments captured. It should reflect our vibrant and diverse community.

Find out more about the usage and commissioning of photography
abtract images and colours in vertical blocks

Our brand is built on several elements working strongly together, particularly the relationships between typography, colour and photography. In certain instances where all three elements cannot be featured (for example, photography on signage), it is important to establish a graphic styling or device that can not only sustain the overall identity, but elevate and enrich it.

The vertical blocks are born from our brand characteristics. They are an abstract representation of our community, reflecting a sense of collaboration and progress - of different parts forming a whole. This graphic device is confident, contemporary and flexible in terms of its application.

You can find out more about this approach and see the vertical blocks in use by downloading the full University Brand Guidelines.

Download the university brand guidelines
Image showing an array of different icons

We've created a library of simple graphic icons that can be used for any of our university’s communications, whether they're on- or offline. These will help establish identity and continuity across all schools and services.

View and download icons

Our university’s logo is the ‘face’ of our brand. It’s the single most visible representation of our university’s philosophy, beliefs, values and ambitions. That’s why it’s important to use the logo in a consistent way. We also have a number of sub-brands which use their name alongside the logomark of the Leeds Beckett University logo.

Use our approved logos and guidelines when using any of our logo family.

We use three main typefaces

  • Aveny T LBU
  • DIN
  • TT Jenevers

Aveny T LBU is our headline typeface, working perfectly to convey punchy messages at any scale. DIN is our supporting typeface designed for legibility and efficiency. TT Jenevers is ideally suited for more formal applications.

Our alternative font is Arial, which can be found across Windows and Mac.

The Leeds Beckett primary palette consists of our three core colours:

  • Beckett Purple
  • Black
  • White

The primary brand colour,  Beckett Purple, should appear on all materials - either printed or digital.

To help create a distinguishing voice for our different audiences or campaigns, other colour swatches are separated into additional palette options.

Leeds beckett primary colurs - purple, black and white

To help our audiences understand what Leeds Beckett University stands for, and to help us communicate our beliefs, we must present them in a unified and consistent way.

Our tone of voice guide will help you to to distinguish between writing as yourself and writing as our university, and to understand how our core values are translated into the content we create.

Flag and the top of James Graham building against a blue sky

Strong photography is key to telling the story of Leeds Beckett University. Our photographic approach uses a ‘fly on the wall’ style, with genuine, natural moments captured. It should reflect our vibrant and diverse community.

Image of a female and a male students kneeling on a stage

Our brand is built on several elements working strongly together, particularly the relationships between typography, colour and photography. In certain instances where all three elements cannot be featured (for example, photography on signage), it is important to establish a graphic styling or device that can not only sustain the overall identity, but elevate and enrich it.

The vertical blocks are born from our brand characteristics. They are an abstract representation of our community, reflecting a sense of collaboration and progress - of different parts forming a whole. This graphic device is confident, contemporary and flexible in terms of its application.

You can find out more about this approach and see the vertical blocks in use by downloading the full University Brand Guidelines.

abtract images and colours in vertical blocks

We've created a library of simple graphic icons that can be used for any of our university’s communications, whether they're on- or offline. These will help establish identity and continuity across all schools and services.

Image showing an array of different icons

Full brand guidelines

The Leeds Beckett University brand guidelines are also available for download in .pdf format.

Download our full brand guidelines
support for you

resources for content creators

There is lots to think about when planning your content. Find out more about how to create effective content for both our needs and the user's, and how to make sure that everyone can access the content that you provide.

other links
Abstract image of the glass ceiling of the Rose Bowl
Female smiling with person off camera