When we’re writing for the web, more than in any other media, we need to be succinct. We read differently online. Simple fact. Online copy has to make the journey from the page to user comprehension, as short as possible. And that’s what punctuation’s for.
Punctuation is there for a reason and that reason is to help your reader.
- Avoid exclamation marks – your audience is web savvy and finds exclamations marks too shouty!
- The same goes for CAPITALISING IMPORTANT POINTS
- Don’t use speech marks or qualifying inverted commas to highlight words, for example, a ‘great’ place to work – it’s sound sarcastic
- Don’t use ampersands (&) in copy as they look shabby and lazy – an exception is where an ampersand has become an established convention. For example, School of Events, Tourism & Hospitality Management
Also see ‘Apostrophes’
Also see ‘Em dashes and en dashes’
Also see ‘Grammar’
Also see ‘Hyphens’
Also see ‘Quotes’